Growth Marketing Manager

Catalina Island Company; Avalon (CA); Hybrid; USD 75,000 - 90,000; Full time

Job summary

The Growth Marketing Manager owns demand generation for Catalina Island Company and is responsible for increasing awareness, consideration, visitation, and event attendance among prospective guests. This hybrid role drives top funnel activity through digital advertising, social media, influencer partnerships, content promotion, and ongoing campaign optimization.

Working with the Director of Marketing, Graphic Designer, Sales, Revenue Management and Guest Experience, you will analyze data, test

Qualifications

• Ability to manage multiple campaign assets and deadlines in a fast-paced environment.
• Strong collaboration and communication skills.
• Must possess a valid California Driver’s License with a clean driving record.
• Strong understanding of Meta advertising platforms and social media best practices.
• Experience using Hootsuite or comparable social media management platforms.
• Ability to interpret marketing performance data and make recommendations.
• Ability to manage multiple campaigns simultaneously.
• Collaborative mindset with strong attention to detail.
• Strong project management, spreadsheet and organizational skills.
• Excellent written and verbal communication skills.
• Experience in hospitality, tourism, attractions, travel, or destination marketing preferred but not required.

Responsibilities

• Develop and execute campaigns designed to attract new visitors to Catalina Island.
• Drive awareness and consideration for Catalina Island Company hotels, restaurants, activities, events, and experiences.
• Support occupancy, visitation, and revenue goals through targeted acquisition campaigns.
• Identify new audience segments and acquisition opportunities.
• Understand how key events generate measurable increase in new visits.
• Align marketing campaigns with occupancy, visitation and revenue goals.
• Develop campaign briefs and landing page requirements.
• Partner with the CMS Administrator to publish campaign content.
• Ensure campaign messaging is consistent across channels, coordinating paid, social, influencer, email and website promotion.
• Support website content updates related to acquisition campaigns.
• Develop and execute marketing plans for company events to drive ticket sales and attendance
• Grow awareness among target travel audiences.
• Increase consideration for Catalina Island experiences.
• Develop content distribution strategies across owned and paid channels.
• Build and engage communities that support visitation goals.
• Own the company social media calendar across all platforms.
• Manage Hootsuite publishing, monitoring, reporting, and optimization.
• Collaborate with the Graphic Designer and Director of Marketing to distribute compelling visual content.
• Promote major events, seasonal campaigns, and destination experiences.
• Grow audience engagement and social reach.
• Identify opportunities to increase awareness through partnerships and social initiatives.
• Monitor industry trends and emerging platforms.
• Execute digital advertising campaigns across Meta and other approved platforms.
• Manage retargeting initiatives in partnership with agency partners and the Director of Marketing.
• Monitor campaign performance and recommend optimizations.
• Support testing of audiences, messaging, and creative approaches.
• Identify, evaluate, and coordinate influencer partnerships.
• Support media and content amplification opportunities ensuring measurable outcomes and lift in ICO followers.
• Monitor campaign, website, and social media performance using Hootsuite, Meta, Google Analytics 4, Eventbrite and other marketing tools.
• Analyze visitor acquisition, engagement, and event demand trends.
• Identify opportunities to improve campaign effectiveness and return on marketing investment.
• Recommend campaign, audience, and budget adjustments based on performance data.
• Contribute to monthly marketing scorecards and performance reporting.
• Provide insights and recommendations to improve awareness, visitation, and event attendance.

Skills

Campaign management

Collaboration

Driver's license

Meta advertising

Hootsuite

Performance data

Campaign management (multi)

Attention to detail

Project management

Written & verbal comms

Hospitality/destination marketing

Job description

The Catalina Island Company offers more than just a workplace – it is a destination for service, adventure and inspiration!

In 1919, chewing gum entrepreneur William Wrigley Jr. bought nearly every share of the Santa Catalina Island Company until he owned a controlling interest. He then invested millions in his vision to create a "playground for all" on Catalina Island, building infrastructure, a reservoir, Hotel Atwater, Bird Park, and other attractions. In 1921, he made Avalon the Spring Training home of his beloved Chicago Cub’s, building the Catalina Country Club to house the team’s lockers and provide a gathering place for players. The team continued to train on the island until 1951. In 1929, Wrigley built the iconic Catalina Casino, which boasts the world’s largest circular ballroom and the first theatre designed and built to show talking motion pictures. During World War II, the island served as a military training facility and was closed to tourists. The island was a popular spot with Hollywood's elite during the 1930s, 40s, and 50s. It also became a popular location for production companies to shoot movies. More than 500 films, documentaries, commercials, and TV shows have been shot in and around Catalina over the years, especially in Two Harbors on the island's west end. To this day, descendants of William Wrigley Jr. still own the Catalina Island Company and carry on his vision to create a world-class island resort.

We are a welcoming community that believes in fostering a positive, team-oriented atmosphere where every team member plays a part in creating unforgettable memories for our guests. Join a team that is as vibrant, dynamic, and unique as the island itself!

Growth Marketing Manager

JOB SUMMARY

The Growth Marketing Manager owns demand generation for Catalina Island Company and is responsible for increasing awareness, consideration, visitation, and event attendance among prospective guests.

This role owns the top of the marketing funnel, driving awareness, consideration, and visitation through digital advertising, social media, influencer partnerships, content promotion, and demand generation campaigns.

Working closely with the Director of Marketing, Graphic Designer, Sales team, Revenue Management, and Creative & Guest Experience, the Acquisition Manager develops and executes campaigns designed to increase visitation, event attendance, and revenue across Catalina Island Company businesses.

The role is expected to use data, testing, and campaign optimization to improve marketing effectiveness and support occupancy, visitation, and revenue goals. Success is measured by growth in new visitors, campaign performance, engagement, and demand generation.

JOB RESPONSIBILITIES

Job duties include, but are not limited to:

Customer Acquisition & Demand Generation

• Develop and execute campaigns designed to attract new visitors to Catalina Island.
• Drive awareness and consideration for Catalina Island Company hotels, restaurants, activities, events, and experiences.
• Support occupancy, visitation, and revenue goals through targeted acquisition campaigns.
• Identify new audience segments and acquisition opportunities.
• Understand how key events generate measurable increase in new visits.
• Align marketing campaigns with occupancy, visitation and revenue goals.
• Develop campaign briefs and landing page requirements.
• Partner with the CMS Administrator to publish campaign content.
• Ensure campaign messaging is consistent across channels, coordinating paid, social, influencer, email and website promotion.
• Support website content updates related to acquisition campaigns.
• Develop and execute marketing plans for company events to drive ticket sales and attendance

Social Media & Community Engagement

• Grow awareness among target travel audiences.
• Increase consideration for Catalina Island experiences.
• Develop content distribution strategies across owned and paid channels.
• Build and engage communities that support visitation goals.
• Own the company social media calendar across all platforms.
• Manage Hootsuite publishing, monitoring, reporting, and optimization.
• Collaborate with the Graphic Designer and Director of Marketing to distribute compelling visual content.
• Promote major events, seasonal campaigns, and destination experiences.
• Grow audience engagement and social reach.
• Identify opportunities to increase awareness through partnerships and social initiatives.
• Monitor industry trends and emerging platforms.

Paid Media & Retargeting

• Execute digital advertising campaigns across Meta and other approved platforms.
• Manage retargeting initiatives in partnership with agency partners and the Director of Marketing.
• Monitor campaign performance and recommend optimizations.
• Support testing of audiences, messaging, and creative approaches.

Influencer & Content Promotion

• Identify, evaluate, and coordinate influencer partnerships.
• Support media and content amplification opportunities ensuring measurable outcomes and lift in ICO followers.

Analytics & Reporting

• Monitor campaign, website, and social media performance using Hootsuite, Meta, Google Analytics 4, Eventbrite and other marketing tools.
• Analyze visitor acquisition, engagement, and event demand trends.
• Identify opportunities to improve campaign effectiveness and return on marketing investment.
• Recommend campaign, audience, and budget adjustments based on performance data.
• Contribute to monthly marketing scorecards and performance reporting.
• Provide insights and recommendations to improve awareness, visitation, and event attendance.

Success Measures

• New website visitors
• Campaign reach
• Engagement and audience growth
• Event demand and ticket sales
• Social media performance
• Influencer program performance
• Website traffic from acquisition campaigns
• Growth in first-time visitors based on CRM data

What Success Looks Like

This role is successful when Catalina Island Company consistently attracts new visitors, expands awareness among target audiences, increases engagement across digital channels, and generates measurable demand for hotels, activities, events, and destination experiences.

QUALIFICATIONS

• Ability to manage multiple campaign assets and deadlines in a fast-paced environment
• Strong collaboration and communication skills
• Must possess a valid California Driver’s License with a clean driving record
• Strong understanding of Meta advertising platforms and social media best practices.
• Experience using Hootsuite or comparable social media management platforms.
• Ability to interpret marketing performance data (including all success measures above) and make recommendations.
• Ability to manage multiple campaigns simultaneously.
• Collaborative mindset with strong attention to detail.
• Strong project management, spreadsheet and organizational skills.
• Excellent written and verbal communication skills.
• Experience in hospitality, tourism, attractions, travel, or destination marketing preferred but not required.

DETAILS

Position Type: Full Time

LOCATION

This role is hybrid and requires travelto/from Catalina Island from your home office. Ability to travel to the island for overnight trips with the expectation of 8 days per month. Must be able to work on a boat in varied weather and sea conditions

PAY TRANSPARENCY

The pay scale for this position ranges between $75,000-$90,000 annually, determined based on skill set and experience. The pay is exempt and eligible for an annual bonus.

WORK ENVIRONMENT/ PHYSICAL REQUIREMENTS

Most work tasks are performed indoors. Temperature is moderate and controlled by air conditioning systems. Must be able to sit at a desk for up to 6-8 hours per day. Must be able to lift up to 20 lbs. occasionally. Requires dexterity, grasping, writing, standing, sitting, walking, repetitive motions, bending, listening and hearing ability and visual acuity. Talking and hearing occur continuously in the process of communicating with guests, management and team.