Growth Marketing Leader for PBM—Experimentation Engine

Content Creators; Northern (KY); Hybrid; USD 255,000 - 300,000; Full time

Benefits offered by this job

Wellness benefits including Medical,Ph

401(k) Retirement Savings

Paid time off

Parental leave

Job summary

SmithRx is seeking a VP of Growth Marketing to architect a rapid-growth engine and scale revenue in the PBM space. You will lead a cross-functional team, balance experimentation with fast, actionable learning, and drive multi-channel acquisition strategies.

You will partner with Sales, Product, and Growth Ops to optimize outbound, inbound, and partner channels, while leveraging AI and no-code tools to accelerate expansion and compliance in a regulated market.

Qualifications

• 8+ years of experience in growth marketing, demand generation, or revenue operations at a high-growth, venture-backed startup.
• Proven ability to design and run rigorous growth experiments and learnings.
• Experience building and leading hybrid Growth teams and GTM engineering.
• Experience with outbound cadences and pipeline generation.

Responsibilities

• Architect an Experimentation Engine with high-velocity testing across channels.
• Discover PBM-specific growth levers by partnering with Sales and Product.
• Lead a hybrid Growth Ops and BDR team toward sharper targeting and automation.
• Build a technical growth pod for bespoke internal tools and acquisition loops.

Skills

Growth marketing

Demand generation

Revenue operations

Experimentation

Outbound expertise

Technical acumen

AI-powered experimentation

Growth architecture

No-code/low-code ops

Leadership

Tools

PostHog

Amplitude

Mutiny

VWO

Clay

Cargo

LLM agents

Job description

SmithRx is seeking a VP of Growth Marketing to architect a rapid-growth engine and scale revenue in the PBM space. You will lead a cross-functional team, balance experimentation with fast, actionable learning, and drive multi-channel acquisition strategies.

You will partner with Sales, Product, and Growth Ops to optimize outbound, inbound, and partner channels, while leveraging AI and no-code tools to accelerate expansion and compliance in a regulated market.