Growth Marketing Lead — Strategy, Performance & Ops

Etna Interactive; California; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Remote-first culture

Flexible work culture

Paid time off

Medical coverage

401(k) with employer matching

Home office stipend

Life insurance

Long-term disability

Professional development

Job summary

Etna Interactive, a remote-first digital marketing agency, is seeking a Vice President of Growth Marketing (VPGM) to lead performance strategy, drive measurable client outcomes, and elevate how we deliver growth across our agency. This senior leader will oversee Paid Media, Marketing Operations, and Strategy, ensuring alignment, accountability, and results across the full marketing funnel.

You’ll build and mentor high-performing teams, shape data-driven campaigns, and partner with Client

Qualifications

• 10+ years actively working in and contributing to digital marketing
• 5+ years of leadership experience within a digital marketing agency, with a hands-on approach to guiding teams and outcomes
• Deep, first-hand expertise across digital marketing channels with a proven track record of personally driving performance and ROI
• Demonstrated ability to develop, execute, and scale data-driven marketing campaigns, staying closely involved in both strategy and execution
• Strong, working knowledge of websites, social media, and full-funnel digital marketing, with experience applying these in real-world scenarios
• Ability to analyze data directly, generate insights, and translate findings into clear, actionable strategies that drive results
• Effective leader and communicator who actively collaborates across teams and contributes to decision-making, not just direction-setting
• Proven problem-solver who identifies issues early and takes an active role in implementing practical, effective solutions
• Highly organized and detail-oriented, with the ability to manage multiple priorities while staying engaged in the work
• Curious, adaptable, and collaborative, with a positive attitude

Responsibilities

• Drive overall growth strategy and client outcomes by owning portfolio performance and ensuring campaigns consistently deliver measurable business results and exceed KPIs
• Lead performance optimization across all marketing channels, ensuring efficient execution, continuous improvement, and high-quality delivery aligned to client goals
• Build, lead, and develop high-performing teams by mentoring Directors and fostering a culture of accountability, collaboration, and continuous improvement
• Oversee integrated, full-funnel marketing strategies that align acquisition, conversion, and retention to maximize revenue growth
• Ensure strong marketing operations performance, driving efficiency, scalability, and effective execution across all client programs
• Guide the evolution of agency products and operational protocols, adapting to new technologies and advancing performance marketing capabilities
• Drive client retention and account growth by partnering with Client Services to strengthen relationships and expand lifetime value
• Contribute to revenue growth and forecasting by aligning performance outcomes with business targets and identifying expansion opportunities
• Establish and lead data and analytics frameworks, including clear metrics, reporting, and dashboards to enable informed decision-making
• Maintain deep industry and channel expertise to ensure strategies remain competitive, innovative, and aligned with market trends

Skills

Leadership

Data-driven marketing

Analytics

Communication

Strategy & planning

Cross-functional collaboration

Problem solving

Organizational skills

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Job Description

Job Description

Etna Interactive, a remote-first digital marketing agency, is currently seeking a Vice President of Growth Marketing (VPGM) to lead performance strategy, drive measurable client outcomes, and elevate how we deliver growth across our agency.

This is a senior leadership role for someone who thrives at the intersection of strategy, performance, and team leadership. You’ll oversee Paid Media, Marketing Operations, and Strategy, ensuring alignment, accountability, and results across the full marketing funnel. If you’re someone who can step back to define strategy and dive deep to drive execution, and you care deeply about measurable impact, this role is for you.

*Candidates must live in California, Colorado, Arizona, Georgia, Michigan, or Washington.

Why should you choose Etna?

• We live our values

• Flexible and remote work culture that supports work / life balance
• Progressive paid time off system where taking vacations and time off is encouraged

• Our people

• Everyone’s favorite part of working here is the people they work with
• We are scrappy, curious problem-solvers
• We are considerate, fair, good humans
• We are fun and pun-loving, passionate about what we do
• We are tenacious, committed, life-long learners

• We care for our people and provide uncommonly good benefits

• 100% employer-sponsored medical coverage for you
• A 401(K) plan with an employer matching component
• Personal development and training opportunities
• Home office set-up stipend
• Employer-sponsored life insurance & long-term disability insurance

What will you do as a Vice President of Growth Marketing at Etna?

At a high level, the VPGM has the following responsibilities:

• Drive overall growth strategy and client outcomes by owning portfolio performance and ensuring campaigns consistently deliver measurable business results and exceed KPIs
• Lead performance optimization across all marketing channels, ensuring efficient execution, continuous improvement, and high-quality delivery aligned to client goals
• Build, lead, and develop high-performing teams by mentoring Directors and fostering a culture of accountability, collaboration, and continuous improvement
• Oversee integrated, full-funnel marketing strategies that align acquisition, conversion, and retention to maximize revenue growth
• Ensure strong marketing operations performance, driving efficiency, scalability, and effective execution across all client programs
• Guide the evolution of agency products and operational protocols, adapting to new technologies and advancing performance marketing capabilities
• Drive client retention and account growth by partnering with Client Services to strengthen relationships and expand lifetime value
• Contribute to revenue growth and forecasting by aligning performance outcomes with business targets and identifying expansion opportunities
• Establish and lead data and analytics frameworks, including clear metrics, reporting, and dashboards to enable informed decision-making
• Maintain deep industry and channel expertise to ensure strategies remain competitive, innovative, and aligned with market trends

Why should Etna choose you?

Our firm has made a big name for itself in the medical marketing space; our clients expect and deserve the attention of a professional with:

• BA/BS in Marketing, Business, or related field, or equivalent experience with 10+ years actively working in and contributing to digital marketing
• 5+ years of leadership experience within a digital marketing agency, with a hands-on approach to guiding teams and outcomes
• Deep, first-hand expertise across digital marketing channels with a proven track record of personally driving performance and ROI
• Demonstrated ability to develop, execute, and scale data-driven marketing campaigns, staying closely involved in both strategy and execution
• Strong, working knowledge of websites, social media, and full-funnel digital marketing, with experience applying these in real-world scenarios
• Ability to analyze data directly, generate insights, and translate findings into clear, actionable strategies that drive results
• Effective leader and communicator who actively collaborates across teams and contributes to decision-making, not just direction-setting
• Proven problem-solver who identifies issues early and takes an active role in implementing practical, effective solutions
• Highly organized and detail-oriented, with the ability to manage multiple priorities while staying engaged in the work
• Curious, adaptable, and collaborative, with a positive attit