Growth Marketing Lead, North America

Villari; Arlington (VA); On-site; USD 120,000 - 180,000; Full time

Job summary

Fluence is seeking a results-driven Senior Growth Marketing Manager to lead pipeline, revenue, and market activation for the North America marketing team. This role bridges data-driven growth marketing with ABM to build brand awareness, generate qualified accounts and accelerate revenue within priority growth segments.

You will collaborate across marketing, sales, and product to translate global campaigns into local activation plans and measure impact, ensuring alignment with brand standards and

Qualifications

• 5–8+ years in B2B demand generation, growth marketing, or integrated campaign management.
• Bachelor’s in marketing or related discipline.
• Proven experience translating global strategy into local growth marketing programs and setting field activation priorities.
• Collaborates with B2B sales and business development to co-design outreach playbooks and drive pipeline metrics.
• Hands-on with CRM systems, marketing automation platforms, and intent tools.

Responsibilities

• Campaign activation: translate global campaigns into North America activation plans and adapt to local market conditions.
• Field marketing strategy: prioritize events, trade shows, and regional activations and measure ROI.
• Growth execution: prioritize ideal customer profiles and target account prioritization for North America.
• Cross-functional collaboration: leverage insights with product marketing, brand, and sales to align messaging.
• Marketing success metrics: own marketing S pipeline and revenue contribution metrics.

Skills

Growth marketing

ABM

CRM

Marketing automation

Strategic planning

Cross-functional collaboration

Data-driven

Communication

Education

Bachelor's in marketing

Tools

CRM

Marketing automation

Intent tools

Job description

Fluence is seeking a results-driven Senior Growth Marketing Manager to lead pipeline, revenue, and market activation for the North America marketing team. This role bridges data-driven growth marketing with ABM to build brand awareness, generate qualified accounts and accelerate revenue within priority growth segments.

You will collaborate across marketing, sales, and product to translate global campaigns into local activation plans and measure impact, ensuring alignment with brand standards and