Growth Marketing Lead, Graduate Enrollment

Washington University in St. Louis; St. Louis (MO); Hybrid; USD 58,000 - 100,000; Full time

Job summary

Washington University in St. Louis is seeking a Marketing Manager, Lead Generation to drive audience-centered acquisition campaigns for graduate programs. You will coordinate paid media, search, web, content, CRM, and partners to translate enrollment priorities into strategic campaigns.

The role emphasizes strategic planning, testing new approaches, and delivering measurable improvements in lead volume and quality. Hybrid work arrangements and collaboration across departments are expected.

Qualifications

• Bachelor’s degree or combination of education and/or experience may substitute for minimum education.
• Relevant experience (5 years) in marketing or related field.
• Strong written and verbal communication skills.
• Ability to work cross-functionally with stakeholders.
• Driver's license not required.

Responsibilities

• Develop audience-centered acquisition strategies to support graduate enrollment goals.
• Lead integrated campaign planning across paid search, paid social, digital advertising, and other channels.
• Direct development and launch of acquisition campaigns with cross-functional teams.
• Establish campaign goals and evaluate performance across the funnel.
• Support collaboration across Marketing & Communications, Graduate Recruitment, and Data & Insights.

Education

Bachelor’s degree

Tools

CRM

Analytics tools

Job description

Washington University in St. Louis is seeking a Marketing Manager, Lead Generation to drive audience-centered acquisition campaigns for graduate programs. You will coordinate paid media, search, web, content, CRM, and partners to translate enrollment priorities into strategic campaigns.

The role emphasizes strategic planning, testing new approaches, and delivering measurable improvements in lead volume and quality. Hybrid work arrangements and collaboration across departments are expected.