Growth Marketing Lead for AI-Native B2B Engineering

Socket.dev; San Francisco (CA); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive salary and equity

Health/dental/vision coverage

Flexible time off

Job summary

Flow Engineering is seeking a Head of Growth Marketing to build the demand engine behind our go-to-market. You will own how engineering leaders in aerospace, defense, automotive, and adjacent industries discover Flow, and you will turn that awareness into qualified pipeline.

You’ll develop messaging for a technical audience, run ABM campaigns, optimize content and channels, and establish a measurable marketing operations framework with clear attribution from first touch to close.

Qualifications

• 8+ years in B2B marketing with 2+ years leading growth or demand generation.
• Experience marketing a technical product to a technical buyer.
• Strong writing to translate complex engineering workflows into clear copy.
• Analytical with funnel data and attribution.

Responsibilities

• Own pipeline: set demand generation targets with sales and leadership, then run programs to hit them.
• Build a repeatable inbound motion across content, search, paid, email, and web, with first-touch to closed-won attribution.
• Run ABM campaigns against hardware engineering organizations with the sales team.
• Develop messaging for a technical audience and test until it lands.
• Treat the website as a conversion surface with product pages, content, demo requests, and self-serve entry points.
• Own events and field calendar including conferences, roundtables, and webinars for buyers in regulated industries.
• Stand up marketing operations and reporting with cost per opportunity and clear signals on what to cut or scale.
• Partner with product and engineering on launches to bring new AI capabilities to market with a clear story.

Skills

B2B marketing

Growth/demand generation

Pipeline ownership

ABM campaigns

Technical marketing

Content marketing

Analytics & attribution

Storytelling/writing

Cross-functional collaboration

Job description

Flow Engineering is seeking a Head of Growth Marketing to build the demand engine behind our go-to-market. You will own how engineering leaders in aerospace, defense, automotive, and adjacent industries discover Flow, and you will turn that awareness into qualified pipeline.

You’ll develop messaging for a technical audience, run ABM campaigns, optimize content and channels, and establish a measurable marketing operations framework with clear attribution from first touch to close.