Growth Marketing Lead, Demand Gen & Acquisition

Vise; New York (NY); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

Competitive salary and equity

Unlimited PTO

Free medical insurance

401k plan with generous matching

Paid lunches at the NYC office

Job summary

A fast-growing fintech startup in New York is seeking a Growth Marketing Lead to spearhead their demand generation efforts across paid media, social, and digital channels. Candidates should have 3-5 years of experience in marketing, a strong background in managing integrated campaigns, and excellent writing skills. The role offers the chance to significantly impact the marketing strategy and contribute to company growth, with a competitive salary and a range of benefits including unlimited PTO and equity options.

Qualifications

• 3-5 years of experience in marketing roles focusing on demand generation and digital strategies.
• Proficient in managing and analyzing performance across digital channels.
• Exceptional writing and storytelling skills with attention to detail.

Responsibilities

• Drive the top-of-funnel marketing strategy, focusing on paid media and social campaigns.
• Design and execute integrated campaigns to generate SQLs.
• Manage relationships with journalists and industry influencers.

Skills

Demand generation

Social media management

Paid media

Digital marketing

Growth marketing

Performance analytics

SEO knowledge

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Ads

Social media management tools

Job description

Growth Marketing Lead, Demand Gen & Acquisition

Join to apply for the Growth Marketing Lead, Demand Gen & Acquisition role at Vise

Overview

We are seeking a creative, strategic, and data-driven Demand Generation and Paid/Earned/Owned Media Marketing Lead to head our top-of-funnel marketing engine, from paid media and search to social campaigns and digital demand gen. This is an exciting opportunity to step into a high-impact role where you’ll shape how we attract, engage, and convert a highly specific customer segment for a fast-growing fintech startup.

What You Bring On Day One

• 3-5 years of experience in demand generation, social media management, paid media, digital marketing, or growth marketing rolesBachelor’s degree in Marketing, Business, or a related field
• Proven track record running integrated digital campaigns that combine paid search, social, and content strategy and generate SQLs and pipeline
• Experience with paid social platforms (LinkedIn, X, Instagram), search (Google Ads), and performance analytics
• Proficiency in social media management tools and analytics platforms
• Comfort working in fintech, SaaS, or adjacent industries targeting specialized customer segments
• Knowledge of media relations practices and a proven track record of securing earned media coverage
• Experience with and understanding of the RIA industry framework and wealth management
• Exceptional writing, editing, and storytelling skills
• Creative, detail-oriented mindset with a passion for staying ahead of industry trends
• Working knowledge of SEO and how to apply it to content creation and distribution
• Strong understanding of marketing funnels, lead scoring, and conversion optimization

What You Will Own

• Own and drive Vise’s entire top-of-funnel marketing strategy—including paid media, search, social campaigns, and brand awareness
• Design and manage campaigns that deliver measurable SQLs, with a focus on targeting and converting a highly specific customer segment
• Build and execute social strategies and content (LinkedIn, X, Instagram, etc.) that grow our presence and support broader marketing initiatives
• Own budget allocation and optimization across channels to maximize ROI and efficiency
• Cultivate and manage relationships with journalists, bloggers, and industry influencers
• Monitor media coverage, industry news, and social trends to identify opportunities for storytelling and brand elevation
• Partner with GTM and Sales to ensure alignment on lead quality, audience targeting, and pipeline impact
• Analyze performance across earned and owned channels, using insights to refine strategy
• Support broader marketing and go-to-market efforts as needed, including product launches, events, and campaigns

Why Join Vise

• Opportunity to make a significant impact at a hyper-growth fintech startup
• Competitive salary and equity
• Unlimited PTO and great benefits, including free medical insurance
• 401k plan with generous matching and self-directed brokerage account option
• Access to investment management and free financial advice from our partner RIA firms
• Paid lunches at our NYC office
• Career growth and development opportunities

Through the internal and market data Vise has collected, we expect the salary range for this position to be $110,000- $130,000 per year, plus a competitive equity package. Your actual compensation will be determined based on your skills, qualifications, and experience. In addition, Vise offers a wide range of comprehensive and inclusive employee benefits.

About Vise

Vise is an artificial intelligence (AI) powered asset management platform designed specifically for financial advisors to build, manage and explain personalized portfolios. In today's world, AI is driving personalization across industries, enhancing the way we shop, consume content, and engage with technology. Embracing this trend, Vise is leading the charge to bring this level of personalization to how we invest. Vise ushers in Wealth 3.0, moving beyond mutual funds and ETFs to offer personalized and automated portfolios. By harnessing the power of AI, Vise enables financial advisors to create tailored investment strategies that cater to each client's unique financial needs and goals. Financial advisors are at the heart of this transformation, as their relationships with clients are essential to understanding and meeting each client's unique financial needs. With Vise, advisors can focus on nurturing these relationships instead of spending time building and managing portfolios. Our platform empowers advisors to create institutional-grade, personalized portfolios, automate their management, and explain valuable insights that enhance their expertise and service. Vise is the outsourced sub-advisor, doing trading, rebalancing, and managing client portfolios fully automated on the advisor's behalf; Vise charges an AUM fee for its services. Our exceptional New York team comprises world-class Ph.D. quants, investment researchers, and engineers with experience at industry-leading firms like Citadel, Blackrock, Stripe, and Stanford. Combining top financial and engineering talent, we pride ourselves on delivering products faster and understanding our customers' needs better than anyone else in the market. Vise has garnered the support of prominent venture capital firms, raising over $130M from Sequoia Capital and Founders Fund, among others. Vise celebrates and embraces diversity and is committed to building a team that represents a variety of experiences, backgrounds, and skills. We do not discriminate on the basis of race, color, religion, marital status, age, gender identity, gender expression, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or other applicable legally protected characteristics.