Growth Marketing Lead, Dasher Expansion

DoorDash, Inc.; New York (NY); On-site; USD 143,000 - 210,000; Full time

Benefits offered by this job

401(k) match

Paid parental leave

Wellness benefits

Healthcare coverage

Paid time off

Job summary

DoorDash is seeking a Manager, Dasher Integrated Marketing – Expansion & New Business Bets to lead growth and GTM strategies for Dashers’ new earning opportunities. You’ll partner with Product, Design, Strategy, and Operations to shape positioning, drive awareness, adoption, and excitement across in‑app and external channels.

This role thrives in ambiguity, blending analytical thinking with storytelling. You’ll run pilots to validate demand, mentor cross‑functional teams, and own campaigns from

Qualifications

• 5+ years in marketing or strategy in high-growth environments.
• Strong cross-functional leadership and project management.
• Data-driven with ability to size markets and run analyses.
• Experience designing and running primary research.
• Proven ability to lead 0→1 or early-stage launches.
• Ability to develop GTM frameworks and execute campaigns.
• Clear, concise communication and storytelling skills.
• Hands-on, builder mindset for new product opportunities.

Responsibilities

• Define and size target Dasher audiences for new earning opportunities.
• Own product-market fit work: hypotheses, research, and translate findings.
• Collaborate to run pilots, set success criteria, decide on scale or stop.
• Lead GTM strategy from first pilot through scale.
• Execute marketing experiments and pilots across channels.
• Uncover Dasher needs with research and inform messaging.
• Partner with Creative, Brand, and CRM for high-impact campaigns.
• Join cross-functional weekly reviews and report progress to leadership.
• Mentor cross-functional partners as marketing lead for new bets.
• Own campaign execution from content to in-app and email launches.

Skills

Experience in marketing

Cross-functional leadership

Data analytics

Market research

Launch experience

GTM frameworks

Communication skills

Builder mentality

Tools

Excel

SQL

Job description

DoorDash is seeking a Manager, Dasher Integrated Marketing – Expansion & New Business Bets to lead growth and GTM strategies for Dashers’ new earning opportunities. You’ll partner with Product, Design, Strategy, and Operations to shape positioning, drive awareness, adoption, and excitement across in‑app and external channels.

This role thrives in ambiguity, blending analytical thinking with storytelling. You’ll run pilots to validate demand, mentor cross‑functional teams, and own campaigns from