Growth Marketing Lead - Asian American & Chinese Markets

Nexon America; El Segundo (CA); Hybrid; USD 115,000 - 135,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Wellness stipend

Paid time off

Sick days

Holidays

Year-end break

Catered lunches

Happy hours

Language classes

Snack bar

Job summary

Nexon America in El Segundo, CA is seeking a Senior Growth Marketing Manager (Chinese bilingual) to lead data-driven marketing strategies aimed at increasing acquisition and engagement of Asian American gamers. The role supports a hybrid work model and collaborates across marketing, product, content, and leadership teams.

The position requires 5+ years in marketing strategy or related roles, with experience in gaming and familiarity with Chinese social ecosystems.

Qualifications

• 5+ years of experience in Marketing Strategy or related roles.
• Experience in gaming marketing and audience insights.
• Experience with Chinese social platforms (RedNote, Bilibili, WeChat, Weibo) preferred.
• Bachelor’s degree in marketing, business, or related field.
• Strong communication and presentation skills.

Responsibilities

• Build a roadmap of platforms and ecosystems unique to Asian American gamers.
• Lead go-to-market planning and cross-functional campaign execution.
• Partner with agencies and internal teams to ensure authentic messaging.
• Analyze dashboards and optimize campaigns based on KPIs.

Skills

Communication

Analytics

Project management

Chinese fluency

Education

Bachelor’s degree in Marketing, Business, Communications, Data Analytics

Tools

JIRA

Confluence

Job description

Nexon America in El Segundo, CA is seeking a Senior Growth Marketing Manager (Chinese bilingual) to lead data-driven marketing strategies aimed at increasing acquisition and engagement of Asian American gamers. The role supports a hybrid work model and collaborates across marketing, product, content, and leadership teams.

The position requires 5+ years in marketing strategy or related roles, with experience in gaming and familiarity with Chinese social ecosystems.