Growth Marketing Lead

Rollstack Inc.; New York (NY); Remote; USD 100,000 - 150,000; Full time

Job summary

Join Rollstack Inc. as a Growth Marketing Lead, an impactful role in a Y Combinator-backed company. Collaborate with a diverse team to shape brand messaging, drive demand generation, and contribute to a remote-friendly workplace that values innovation and work-life balance.

Benefits

Equity Ownership

Bi-annual company offsites

Fully remote workplace

Collaborative team culture

Qualifications

• 7+ years in B2B marketing or growth, ideally in a fast-paced SaaS startup.
• Experience with tools like HubSpot, Webflow, Google Analytics is a plus.
• Strong communicator with the ability to simplify complex concepts.

Responsibilities

• Own top-of-funnel growth by developing and executing strategies.
• Refine positioning and messaging to resonate with the target audience.
• Lead content strategy across multiple formats and channels.

Skills

B2B marketing

Growth strategies

Data analysis

Communication

Content creation

Tools

HubSpot

Google Analytics

Job description

The Company

At Rollstack, we are revolutionizing the way businesses share and communicate data and insights. Organizations worldwide rely on slide decks and documents to make informed decisions, whether for leadership, clients, or partners. Yet, preparing these materials often consumes countless hours. Rollstack fully automates that.

We help some of the world's leading organizations—from mid-sized to public companies like SoFi, Zillow and Whirlpool—in automating their slide decks and documents. Headquartered in New York, we offer a remote-friendly workplace and are backed by Insight Partners and Y Combinator, the most successful startup incubator in the world that produced the likes of Airbnb, Twitch, Instacart, Dropbox, Reddit, Doordash, Stripe, Coinbase, etc.

Our team operates with speed and focus to deliver outsized impacts for our customers. We approach every challenge with first principles, never assuming things have to be done a certain way. We are a diverse team that believes intelligence and kindness go hand in hand, welcoming individuals from all backgrounds. Our persistence and rapid execution define us as a category leader and a future generational company.

About the Role

Rollstack is seeking a passionate andhands-onGrowth Marketing Lead to own Rollstack’s growth engine—from first touch to qualified pipeline. This role is perfect for someone who thrives in early-stage environments, knows how to prioritize high-leverage activities, and can toggle between strategy and execution without skipping a beat.

As a Growth Marketing Lead, you’ll play a pivotal role in shaping Rollstack’s brand, messaging, and demand generation efforts. You’ll report directly to our CEO and partner closely with sales, customer success, and leadership to craft a growth strategy that scales with the business.

What You Will Do

• Own top-of-funnel growth. Develop and execute strategies to drive awareness, website traffic, and qualified pipeline through organic and paid channels.
• Refine positioning & messaging. Work with customers, sales, and product to continuously evolve how we talk about Rollstack in a way that resonates with our target audience.
• Lead content strategy. Build and manage a content calendar across formats (blog, social, email, video, case studies) and channels to educate and convert our audience.
• Scale distribution. Identify and optimize key channels for growth, including SEO, SEM, paid social, newsletters, community, and partnerships.
• Champion customer stories. Bring our users to life through compelling narratives—case studies, interviews, testimonials, AMAs—that demonstrate Rollstack’s impact.
• Enable sales & success. Collaborate with GTM teams to create content and collateral that supports conversion, onboarding, and retention (decks, one-pagers, product marketing materials).
• Track, measure, and optimize. Own key marketing metrics and dashboards. Use data to continuously iterate and improve campaign performance.
• Experiment. Test and validate new growth loops to unlock untapped channels.

Who We Are Looking For

• You’ve done this before. 7+ years in B2B marketing or growth, ideally in a fast-paced SaaS startup. You’ve owned metrics, run campaigns, and delivered results.
• You understand the data space. Bonus point if you understand the data landscape from data warehouses to business intelligence tools.
• You’re strategic and scrappy. You can develop a 12-month growth plan and execute on it yourself, whether that’s writing copy, launching ads, or setting up tracking.
• You’re a strong communicator. You can simplify complex concepts, tell a compelling story, and write crisp, persuasive content.
• You understand buyers. You know how to reach, engage, and convert technical and business audiences—especially in a product-led or sales-assisted motion.
• You’re data-minded. You know how to define success, instrument the right metrics, and optimize performance based on what the data tells you.
• You collaborate well. You’re comfortable working cross-functionally with founders, sales, product, and customers to get things done.
• Bonus: Experience with tools like HubSpot, Webflow, Google Analytics, or similar.

Why Join Us?

• Impactful Role: Play a pivotal role in a Y Combinator-backed company that is transforming how people worldwide work more efficiently.
• Collaborate with an exceptional team: including alumni from leading companies like Amazon, Pinterest, Deel, Tesla, AiFi, and Wise.
• Remote-Friendly: Enjoy a fully remote and diverse workplace that values work-life balance.
• Innovative Environment: Join a world-class team where your contributions directly influence the company's success.
• Company offsites: Participate in bi-annual team offsites at dream destinations from your travel bucket list.
• Equity Ownership: Gain life-changing equity in a fast-growing and cash-flow-positive startup.