Growth Marketing Lead

Nichols College; Dudley (MA); Hybrid; USD 28,000 - 34,000; Part time

Benefits offered by this job

Ownership

Mentorship

Startup exposure

Midtown Manhattan office

Job summary

Snowday is seeking a hands-on Growth Marketing Lead for a 20-hour work week, overseeing a small team of high school interns. You’ll drive campaigns across social, SEO, influencer partnerships, and community content, reporting to founders.

You'll collaborate with product, data, and growth teammates to turn ideas into measurable user acquisition, with flexibility for remote or hybrid work in NYC.

Qualifications

• Experience leading people or projects, formal or informal.
• Strong communication and organization skills for productive meetings and feedback.
• Initiative, independent work, ownership mindset.
• Familiarity with major social platforms (Instagram, TikTok, YouTube, LinkedIn).
• Curiosity about growth marketing, startups, education, and creator communities.
• Comfort with digital/AI tools (ChatGPT, Claude, Gemini, Perplexity, Canva AI) and eagerness to learn new tools.
• Analytical mindset and interest in how product and data contribute to growth.

Responsibilities

• Lead and mentor a small team of interns, assigning tasks and tracking progress.
• Create and oversee content across social platforms and communities; manage publishing calendar.
• Plan, launch, and optimize paid campaigns; use data to improve performance.
• Identify SEO/AEO opportunities through audits and keyword research; track visibility.
• Support outreach with influencers and partners; coordinate campaigns.
• Maintain weekly performance reports and collaborate with product, data, and growth teams.

Skills

People leadership

Communication

Initiative

Social platforms proficiency

Growth mindset

AI & digital tools

Analytical mindset

Education

Marketing/Communications/Business/Media/Entrepreneurship or related field

Tools

GitHub

Job description

and the job listing Expires on September 27, 2026

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Part-time · 15-20 hours per week · Remote or Hybrid NYC

Role Overview

Help more students discover educational opportunities with Snowday. We're hiring a hands-on Growth Marketing Lead to manage a small team of high school interns and turn growth ideas into campaigns, content, and measurable user acquisition.

You'll work directly with the founders to set priorities across social, search, influencer, and community channels. You'll own execution and reporting, with contributions that may be shared with investors. This role combines growth strategy, people management, and day-to-day startup problem-solving.

Snowday is a lean, hardworking team. You'll need to spot opportunities, communicate quickly, and follow through. Together with the founders, you'll focus the team's time on the projects with the greatest potential within a 20-hour week.

What You'll Own

• Intern leadership: Manage and mentor high school interns, serving as their main point of contact on Wednesdays. Set clear briefs, assign work, track progress, give constructive feedback, and hold the team accountable for quality and deadlines.
• Social and community content: Create and oversee content for Instagram, TikTok, YouTube, LinkedIn, X, Facebook, and relevant online communities. Own the publishing calendar and scheduling of social and promotional content.
• Paid campaigns: Plan, create, launch, and monitor ads and boosted posts across selected platforms; use performance data to improve creative, targeting, and spend.
• SEO and AEO: Identify opportunities through site audits, keyword research, search trends, and content gap analysis. Expand search-optimized lists and community or organization pages, and track visibility in search and AI-generated answers.
• Influencers and partners: Support outreach, negotiation, campaign coordination, and ongoing relationship management.
• Analytics and collaboration: Maintain a weekly Social Media Progress Report and SEO/AEO reporting. Turn results into recommendations, and work with product, data, and growth teammates to improve user acquisition.

What You'll Bring

• Experience leading people or projects, formally or informally, with the ability to delegate, coach, and keep a small team moving. Club leadership, project management, and other relevant experience count.
• Strong communication and organization: you can run productive meetings, give clear feedback, manage competing priorities, and follow through on commitments.
• Initiative and sound judgment: you're comfortable working independently, finding opportunities, and taking ownership when the path isn't fully defined.
• Familiarity with major social platforms, especially Instagram, TikTok, YouTube, and LinkedIn, and a feel for content that connects with its audience.
• Curiosity about growth marketing, startups, education, and creator communities, with an interest in marketing, communications, business, media, entrepreneurship, or a related field.
• Comfort with digital and AI tools such as ChatGPT, Claude, Gemini, Perplexity, or Canva AI, plus a willingness to learn unfamiliar tools, including GitHub, quickly.
• An analytical mindset and interest in understanding how Snowday's product, data, and other teams contribute to growth beyond your immediate responsibilities.

Bonus experience: SEO or answer engine optimization (AEO), influencer marketing, content creation, paid social, or marketing analytics platforms.

What We Offer

• Meaningful ownership of growth projects and direct responsibility for a team.
• Close collaboration with and mentorship from founders, marketers, and operators, with exposure to growth strategy and startup scaling.
• The opportunity to shape how students discover educational opportunities online.
• A Midtown Manhattan office near Bryant Park, with startup community events, snacks, and drinks.

Compensation: Paid part-time role; rate to be confirmed.

Schedule: Generally flexible but Wednesday morning 9am-noon is required: 9am-5pm ideal. Remaining weekly hours combine in-person and remote work.

Location: Flexible – remote, hybrid or In person in Midtown Manhattan near Bryant Park.