Growth Marketing Engineer (Veterinarians)

Roo; United States; Remote; USD 110,000 - 195,000; Full time

Benefits offered by this job

Stipends for home office setup

Continuing education stipend

Monthly wellness stipend

Comprehensive health benefits

401K

Unlimited PTO

Parental leave

Job summary

Roo is seeking a Growth Marketing Engineer for its Veterinary Marketplace. You will build pages, tools, and automations to drive vet sign-ups and their first shift, owning the acquisition funnel and CPA targets.

The role blends product, engineering and growth marketing, requiring hands-on experimentation, data analysis and a bias for rapid learning. You will work with product, lifecycle marketing, brand and product marketing to craft campaigns that convert vets into active Roo users, with a

Qualifications

• Builder-first mentality with demonstrable recent builds.
• Growth-minded track record in a product, engineering, founder or marketing role.
• Proven acquisition results with a measurable impact and ROI.
• Ownership of outcomes beyond clicks to downstream metrics.
• Able to write SQL, build reports and run experiments with controls.
• Experience with paid, referral or SEO channels or quick channel learning.
• Strong marketing judgment and ability to translate customer insight into offers.

Responsibilities

• Build pages, tools, agents and automations yourself.
• Own vet acquisition strategy and budget including CPA and payback targets.
• Set paid media strategy and direct agency partners on execution.
• Partner with brand on creative, website and SEO to support campaigns.
• Ensure all outputs meet Roo's brand standards, including AI-generated content.
• Run tests on signup flow, landing pages, referral programs and new channels like AEO.
• Talk to vets weekly and translate feedback into product and marketing actions.
• Pull data and maintain honest acquisition metrics by channel and cohort.

Skills

Builder mindset

Growth experience

Acquisition results

Outcome ownership

Analytical self-sufficiency

Channel judgment

Marketing judgment

People skills

Startup pace

Tools

Claude Code

Cursor

n8n

Webflow

Job description

What We Do
We’re on a mission to empower veterinary professionals with opportunities to achieve greater flexibility in their careers while helping animal hospitals provide care for more pets in their communities.
Powered by groundbreaking technology, Roo has built the leading veterinary staffing and careers platform, connecting Vets, Techs, and Veterinary Assistants with practices for relief support, full-time hiring, and free continuing education. Roo empowers the largest network of over 30,000 veterinary professionals to earn and learn on their schedule, helping Veterinarians earn over $400 million. Together, we’ve provided more than 5 million hours of coverage at over 10,000 animal hospitals.

About the Role

As the Growth Marketing Engineer for Roo's Veterinary Marketplace, you build the things that get veterinarians to sign up for Roo and work their first shift.

This is a builder role inside marketing. You may come from product, engineering, a startup of your own, or growth marketing. What matters is that you find a problem in the funnel, build the fix yourself with AI, and measure what it did.

It is a senior-level individual contributor seat in the Veterinary Marketplace Business Unit. Most of your time goes to acquisition. The rest goes to helping new vets reach their first shift. You are held to vets who work, not leads or sign-ups.

The problem is a hard one. There are only tens of thousands of relief vets in the country, and about half have already signed up. You can’t buy the rest. Of the vets we approve, 1 in 4 request a shift in their first week, and that number has not moved in over a year. We know the reasons. Nobody has fixed them one at a time and measured what moves. That is the job.

You report to the GM of the Veterinary Marketplace BU, with a dotted line to the Marketing Chief, and you are part of Roo's marketing guild, which owns craft standards across the company.

Your Responsibilities

• Build the pages, tools, agents and automations that bring vets in the door, yourself.
• Own vet acquisition strategy and budget: channel mix, spend by market and audience, CPA and payback targets.
• Set paid media strategy and direct a shared agency partner on day-to-day execution.
• Partner with the brand team on creative, the website and SEO, and bring the acquisition layer to company-wide campaigns.
• Hold everything you ship, including AI-built pages, ads and copy, to Roo's brand standards.
• Run a steady flow of tests on the sign-up flow, landing pages, referral program and new channels such as AEO.
• Talk to vets every week and build from what you hear.
• Pull your own data and keep the acquisition numbers honest: CPA by channel, cohort activation, payback and holdouts.
• Work with Onboarding, Business Development and Events so that new sign-ups request a first shift.

How this role works with the team

With Product Management: Product owns the product. You own who we reach and what we offer, and work with product marketing and brand on messaging. Where the funnel crosses from one to the other, you share one target and one experiment roadmap.

With the Lifecycle Marketer: lifecycle owns the channels to vets already in our database. You bring the acquisition insight and the activation briefs.

With Brand: you work with the brand team on creative, the website, SEO and company-wide campaigns. You bring the acquisition goals, briefs and test results, and together you make sure what goes out converts and looks and sounds like Roo.

With Product Marketing: product marketing leads vet positioning and messaging. You bring what you learn from vets and from testing, and together you shape how we talk to vets in every channel.

Qualifications

• Builder first. You ship landing pages, tools, agents and automations yourself with Claude Code, Cursor, n8n, Webflow or similar, without waiting on engineering. You can show us something you built in the last 90 days.
• Growth experience. 5+ years growing a product as a PM, engineer, founder or marketer. Supply-side marketplace or licensed-professional experience is a plus.
• Acquisition results. You have built something that brought in new users, and you can name the number.
• Outcome ownership. You have been held to a number downstream of the click and changed your plan because of it.
• Analytical self-sufficiency. You write SQL, build your own reporting, and run experiments with real controls.
• Channel judgment. You have worked with paid, referral or SEO, or you can show that you learn a new channel fast.
• Marketing judgment. You understand your audience and can turn what you hear from customers into an offer or message that converts. You know strong creative when you see it, and you can show us campaigns or creative tests you shaped.
• Good with people. You like talking to customers, and you write clearly for a skeptical professional audience.
• Startup pace. You try ten things to learn which two work, and you fix a broken step without asking.

Exact compensation may vary based on skills, experience, and location.

Tier 1 Pay Range (examples: San Francisco, NYC)$140,000—$195,000 USD

Tier 2 Pay Range (examples: LA, Boston, Seattle, DC, San Diego, Chicago)$125,000—$175,000 USD

Tier 3 Pay Range (examples: Austin, Dallas, Portland, Denver, Philadelphia, Baltimore, Sacramento)$120,000—$165,000 USD

Tier 4 Pay Range (examples: Minneapolis, Miami, Atlanta, Phoenix, Orlando, Las Vegas, Salt Lake City)$110,000—$155,000 USD

Tier 5 Pay Range (examples: Madison, Birmingham, San Antonio, Spokane, Toronto)$105,000—$145,000 USD

Core ValuesOur Core Values are what shape us as an organization and we're looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun!

What to expect from working at Roo!

Located in the US:

For permanent, full time employees, we offer:

• Accelerated growth & learning potential.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
• 401K
• Unlimited Paid Time Off.
• Paid Maternity/Paternity and reproductive care leave.
• Gifts on your birthday & anniversary.
• Opportunity for domestic travel, including for regional team building events.

Located in Canada:

For permanent, full time employees, we offer:

• Accelerated growth & learning potential.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits offered through Rippling EOR.
• Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple.
• Unlimited Paid Time Off.
• Paid Maternity/Paternity and reproductive care leave.
• Gifts on your birthday & anniversary.
• Opportunity for domestic travel, including for regional team building events.

Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation. We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates. We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed.