Growth Marketing Director: Agency & Analytics Lead

Griffin Funding, Inc.; San Diego (CA); Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

Griffin Funding, Inc. is seeking a Director of Marketing for digital marketing to support the CEO/VP of Sales.

The role coordinates five external agencies and manages cross-functional workflows to ensure timely, accountable delivery of marketing initiatives. Responsibilities include overseeing content production, SEO, CRO tests, and video creation; growing the YouTube channel; ensuring HubSpot workflows function correctly; and tracking performance across all channels with Sheets/Excel.

Responsabilités

• Serve as the primary liaison for five external agencies (SEO, PPC, CRO, Video, Social Media).
• Track progress, manage deliverables, and hold agencies accountable for performance and deadlines.
• Coordinate and prioritize tasks internally to avoid bottlenecks.
• Oversee content production, SEO initiatives, CRO tests, and video creation.
• Lead the initiative to grow our YouTube channel with high-quality, subscriber-focused content.
• Ensure HubSpot integration and lead management workflows are functioning seamlessly.
• Manage performance reporting and analysis across all marketing channels.
• Use Google Sheets/Excel to track lead targeting and campaign effectiveness.
• Monitor and optimize key performance metrics, including SEO rankings, PPC results, and CRO test outcomes.
• Create and manage workflows in Zapier for automating marketing processes.
• Collaborate with external development teams to ensure website updates (WordPress) align with marketing goals.
• Work closely with the CEO/CMO to prioritize and delegate tasks.
• Provide regular updates and insights on agency performance and marketing progress.

Connaissances

Agency management

Project management

Data analytics

Technical coordination

Outils

WordPress

HubSpot

Zapier

Google Sheets

Description du poste

Griffin Funding, Inc. is seeking a Director of Marketing for digital marketing to support the CEO/VP of Sales.

The role coordinates five external agencies and manages cross-functional workflows to ensure timely, accountable delivery of marketing initiatives. Responsibilities include overseeing content production, SEO, CRO tests, and video creation; growing the YouTube channel; ensuring HubSpot workflows function correctly; and tracking performance across all channels with Sheets/Excel.