VP/Director of Marketing

Griffin Funding, Inc.; San Diego (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Griffin Funding, Inc. is seeking a Director of Marketing for digital marketing to support the CEO/VP of Sales.

The role coordinates five external agencies and manages cross-functional workflows to ensure timely, accountable delivery of marketing initiatives. Responsibilities include overseeing content production, SEO, CRO tests, and video creation; growing the YouTube channel; ensuring HubSpot workflows function correctly; and tracking performance across all channels with Sheets/Excel.

Responsibilities

• Serve as the primary liaison for five external agencies (SEO, PPC, CRO, Video, Social Media).
• Track progress, manage deliverables, and hold agencies accountable for performance and deadlines.
• Coordinate and prioritize tasks internally to avoid bottlenecks.
• Oversee content production, SEO initiatives, CRO tests, and video creation.
• Lead the initiative to grow our YouTube channel with high-quality, subscriber-focused content.
• Ensure HubSpot integration and lead management workflows are functioning seamlessly.
• Manage performance reporting and analysis across all marketing channels.
• Use Google Sheets/Excel to track lead targeting and campaign effectiveness.
• Monitor and optimize key performance metrics, including SEO rankings, PPC results, and CRO test outcomes.
• Create and manage workflows in Zapier for automating marketing processes.
• Collaborate with external development teams to ensure website updates (WordPress) align with marketing goals.
• Work closely with the CEO/CMO to prioritize and delegate tasks.
• Provide regular updates and insights on agency performance and marketing progress.

Skills

Agency management

Project management

Data analytics

Technical coordination

Tools

WordPress

HubSpot

Zapier

Google Sheets

Job description

Griffin Funding is seeking a highly organized and proactive Director of Marketing for digital marketing to support the CEO/VP of Sales by managing and coordinating efforts across multiple external marketing agencies. This role is critical in ensuring the smooth execution of marketing initiatives, maintaining accountability among teams, and driving results to support our mission as a leader in consumer-direct mortgage solutions.

Job requirements

Responsibilities

Agency Management

Serve as the primary liaison for five external agencies (SEO, PPC, CRO, Video, Social Media).

Track progress, manage deliverables, and hold agencies accountable for performance and deadlines.

Coordinate and prioritize tasks internally to avoid bottlenecks.

Project Management

Oversee content production, SEO initiatives, CRO tests, and video creation.

Lead the initiative to grow our YouTube channel with high-quality, subscriber-focused content.

Ensure HubSpot integration and lead management workflows are functioning seamlessly.

Data and Analytics

Manage performance reporting and analysis across all marketing channels.

Use Google Sheets/Excel to track lead targeting and campaign effectiveness.

Monitor and optimize key performance metrics, including SEO rankings, PPC results, and CRO test outcomes.

Technical Coordination

Create and manage workflows in Zapier for automating marketing processes.

Collaborate with external development teams to ensure website updates (WordPress) align with marketing goals.

Work closely with the CEO/CMO to prioritize and delegate tasks.

Provide regular updates and insights on agency performance and marketing progress.

Foster relationships with internal and external stakeholders to drive alignment and success.

Griffin Funding, provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Griffin Funding, complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

NMLS #1120111

VA Approved Lender ID: 9088650000 FHA Non-Supervised Lender No.: 01472-0000-3