Growth Marketing Coordinator

Gotham FC; Jersey City (NJ); Hybrid; USD 45,000 - 60,000; Full time

Benefits offered by this job

Medical, Dental & Vision

401(k) option

Job summary

Gotham FC in New Jersey is seeking a Growth Marketing Coordinator to support planning and execution of events, campaigns, and brand initiatives. This role emphasizes strong organization, attention to detail, and proactive event management.

You will manage street team activations, vendor logistics, and onboarding of roughly 25 part-time staff, while drafting on-brand email copy and collaborating with internal creative teams.

Qualifications

• Must have strong event planning, logistics, preparation, and on-site execution skills.
• Excellent organizational and project management abilities with attention to detail.
• Strong creative writing and copywriting skills for on-brand emails and marketing communications.

Responsibilities

• Support sourcing, coordination, and execution of Gotham FC Street Team events and other experiential marketing initiatives from prep to on-site execution.
• Manage event logistics including timelines, run-of-show, vendor coordination, materials, shipping, and staff communications.
• Support Brand Marketing Manager with day-to-day management of approximately 25 part-time employees including scheduling, onboarding, and communications.
• Draft engaging, on-brand email copy for campaigns, event communications, promotions, and other audience touchpoints; HubSpot knowledge preferred.
• Coordinate marketing projects across internal teams and external partners to keep deliverables and timelines on track.

Skills

Event planning

Logistics

Project management

Copywriting

Brand marketing

HubSpot

Team coordination

Communication

Education

Bachelor's degree (4-year college)

Tools

HubSpot

Job description

NJ/NY Gotham FC ("Gotham FC" or "the Club") is a National Women’s Soccer League ("NWSL") team representing New Jersey and New York. The team plays at Sports Illustrated Stadium in Harrison, NJ.

The Role

Gotham FC is looking for a highly organized, creative, and proactive Growth Marketing Coordinator to support the planning and execution of marketing initiatives that grow our brand, engage our audience, and drive meaningful results. This person should have strong event management skills, with the ability to confidently support logistics, preparation, coordination, and on-site execution from start to finish. They should also be a strong creative writer who is comfortable drafting compelling, on-brand email copy and other marketing communications. The ideal candidate is detail-oriented, proactive, and equally comfortable managing the operational details of an event and crafting thoughtful brand messaging.

Key Responsibilities

• Support the sourcing, coordination, and execution of Gotham FC Street Team events, activations, and other experiential marketing initiatives from initial preparation through on-site execution.
• Manage event logistics, including timelines, run-of-show documents, vendor coordination, materials, shipping, staff communications, and day-of needs.
• Support Brand Marketing Manager with day-to-day management of approximately 25 part-time employees, including but not limited to scheduling, staff onboarding, communication, and event management.
• Draft engaging, on-brand email copy for marketing campaigns, event communications, promotions, and other audience touchpoints with a knowledge of HubSpot preferred.
• Partner with internal creative and marketing teams to develop creative assets and marketing materials.
• Coordinate marketing projects across internal teams and external partners, helping keep deliverables, timelines, and stakeholders organized and on track.
• Monitor email and event performance, helping gather insights and identify opportunities to improve future initiatives, including proactively sourcing events and opportunities in our target geographic areas.
• Maintain marketing calendars, project trackers, event plans, and other organizational tools to ensure strong communication and execution across initiatives.

Qualifications

• Must be at least 18 years of age and have a 4-year college degree
• Strong event planning, logistics, preparation, and on-site execution skills
• Excellent organizational and project management abilities, with close attention to detail
• Strong creative writing and copywriting skills
• Comfort drafting brand and marketing email copy from concept through final execution
• Ability to manage multiple projects, timelines, and stakeholders simultaneously
• A proactive, solutions-oriented approach and willingness to jump in wherever needed
• Strong collaboration and communication skills across creative, marketing, partnerships, and other teams
• Must be legally authorized to work in the United States.
• Must be able to lift (25) pounds and perform some manual labor

Capability & Other Characteristics

• Organization & Attention to Detail: Strong organizational skills with the ability to manage multiple projects, timelines, and logistical details while ensuring nothing falls through the cracks
• Creative Communication: Strong writing and storytelling skills with the ability to develop engaging, on-brand email copy and marketing communications
• Event Execution: Ability to effectively coordinate event logistics, preparation, and on-site execution while creating a seamless experience for fans and partners
• Flexibility: Ability to adapt quickly, switch gears when needed, and effectively manage shifting priorities in a fast-paced environment
• Problem Solving: Resourceful and solutions-oriented, with strong judgment and the ability to navigate unexpected challenges, particularly during live events
• Collaboration: Strong interpersonal skills and ability to work effectively across internal teams, external vendors, and partners
• Initiative: Proactive, self-motivated, and willing to take ownership of projects while identifying opportunities to improve execution and processes
• Passion: Interest and passion for sports and an eagerness to grow the game

Location

This position will require working three days in office (Tuesday, Wednesday, and Thursday) at Gotham FC’s business office, which is located at 15 Exchange Place Jersey City, New Jersey. Club employees have the opportunity to work two remote days (Monday and Friday) from home. The Growth Marketing Coordinator will be required to attend all Gotham FC home matches at Sports Illustrated Stadium, as well as attend some Street Team events throughout the year.

Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.

Job type

Full-time/Exempt

Salary range

$45,000-$60,000 annually

Benefits

• Medical, Dental & Vision benefit plans available for Employee and Family
• Employee funded 401(k) option

This job description is a broad summary of the essential job functions and general duties for this position, the additional job duties that may be required from time-to-time, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. The person in this role may be required to and must be willing to perform other duties as assigned, to meet organizational needs. This job description may be modified from time to time, at the sole discretion of Gotham FC. This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization.

The existence of this job description does not modify the employee’s “at-will” status. That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his/her/their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.