Associate Manager, Growth & Retention (Temporary)

Gotham FC; Jersey City (NJ); Hybrid; USD 65,000 - 75,000; Full time

Job summary

Gotham FC is seeking an Associate Manager of Growth & Retention to drive fan acquisition and engagement through data-driven marketing. You will optimize email, SMS, CMS, and website experiences, report on marketing performance, and collaborate with BI to refine CRM segments and communications.

The role emphasizes cross-channel testing, lead generation, and YoY growth in ticketing goals, with hybrid in-office/remote work options in the NYC/NJ metro area.

Qualifications

• Bachelor’s degree or-equivalent experience.
• Experience using data analysis software.
• Highly organized and detail-oriented.
• Excellent written and oral communication skills.
• Analytical and data-driven with the ability to distill insights.

Responsibilities

• Support growth goals around ticket sales and memberships.
• Structure and optimize email and SMS programs.
• Collaborate with BI to manage CRM segments and communications.
• Develop lead generation tactics and testing roadmap.
• Own CMS updates and website optimizations to drive YoY growth.
• Build a roadmap of AB tests across marketing channels.

Skills

Data analysis software

CRM tools

CMS

HTML basics

Email marketing

Google Analytics

Tableau

Education

Bachelor’s Degree

Tools

Tableau

HubSpot CRM

Mailchimp

Job description

NJ/NY Gotham FC (“Gotham FC” or “the Club”) is a National Women’s Soccer League (“NWSL”) team representing New Jersey and New York. The team plays at Sports Illustrated Stadium in Harrison, NJ. At Gotham FC, we don’t just play soccer; we set trends, challenge the status quo, and lead with bold creativity. While our roots are grounded in the tradition of the beautiful game, everything else about us is fiercely original. We’re here to redefine expectations, break boundaries, and build something that hasn’t been done before. If you’re ready to push the limits and make an impact, you belong at Gotham FC.

The Role

The Associate Manager of Growth & Retention will ensure that we actively reach new fans and engage our current fans. Core to the role will be using - and encouraging others - to make data-driven decision-making in our marketing. The ideal candidate for this role is both creative and data-driven, executing on key engagement channels while also playing a key role in reporting on the success (or opportunities) of our marketing channels.

Key Responsibilities

• Support our team’s key growth goals around single game ticket sales, group sales lead generation, and season ticket sales.
• Structure, manage, and optimize our email and SMS program, blending manual sends with automated content that is personalized and relevant to specific segments.
• Collaborate with the Business Intelligence Team to actively manage the our key segments in our CRM and ensure they are accurate and getting tailored communications.
• Develop new lead generation tactics and a suggested testing roadmap (e.g. tactics like pop-ups, online forms, giveaways, etc.).
• Own CMS updates, planning, and optimizations to our website, ensuring our site is accurate, functional, brand-aligned, and driving YoY growth for our ticketing goals.
• Build a roadmap of AB tests across our marketing channels; share results and how the learnings can be applied.
• Strengthen our marketing tracking program, building UTMs and using tools like Google Analytics and Tableau to report on the fan journey.
• Own weekly marketing reporting on email, site, SMS, and other digital channels that highlights learnings and areas for improvement.

Qualifications

• Bachelor’s Degree or equitable experiences/certifications.
• Experience using data analysis software.
• Highly organized and detail-oriented.
• Excellent communication skills, both written and oral.
• Highly analytical and data-driven, with the ability to review and distill complex data and insights to inform business decisions.

Capability & Other Characteristics

• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
• Basic understanding of SEO, SEM, and email marketing best practices.
• Ability to work in a fast-paced environment and manage multiple priorities concurrently.
• Working knowledge of HTML and design and email software.
• Legally authorized to work in the United States.

Location

Based at Gotham FC’s business office, which is located at 15 Exchange Place Jersey City, New Jersey, on a hybrid working schedule which consists of three core in-office/in-person days (Tuesday, Wednesday, and Thursday) and two non-core days (Monday and Friday), with the option of being in the business office or remote. As this role is temporary, we are open to the possibility of a fully remote position; however, being in market in the NYC/NJ Metro area to be in office a few days a week with the rest of the team is ideal.

Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.

Job type

Full-time, Exempt position - TEMPORARY (60-90 day assignment with the possibility to extend to a full-time, non-temporary role)

Salary range

$65,000 - $75,000 annually

This job description is a broad summary of the essential job functions and general duties for this position, the additional job duties that may be required from time-to-time, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. The person in this role may be required to and must be willing to perform other duties as assigned, to meet organizational needs. This job description may be modified from time to time, at the sole discretion of Gotham FC. This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization. The existence of this job description does not modify the employee’s “at-will” status. That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his/her/their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.