Growth Marketing Consultant - B2B Strategy (Remote)

M3Usa; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

M3 is seeking a Growth Marketing Consultant to partner with marketing and business development leaders across its subsidiaries to identify growth opportunities and build targeted outbound strategies for each business unit.

The role focuses on B2B demand generation, persona-driven outbound targeting, multi-channel sequencing, and some hands-on campaign execution to generate qualified sales opportunities, with emphasis on strategic messaging and pipeline impact.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field, or equivalent experience.
• 7+ years in B2B digital outreach, demand generation, or sales development, incl. 3+ years owning persona-based marketing for outbound revenue.
• Proven success reaching senior decision makers at complex B2B organizations.
• Hands-on with sequencing platforms (Outreach, Apollo, HubSpot Sequences), LinkedIn Sales Navigator, contact enrichment and verification tools, and CRM integration.
• Experience supporting multiple BUs/brands with distinct customers.
• Ability to identify and verify true buyers (budget owner, decision maker, influencers) and maintain disciplined outreach cadence.
• Strong writing skills: concise, persona-adaptive.

Responsibilities

• Partner with marketing and BD leaders to identify growth opportunities and build targeted outbound strategy for each business.
• Build and own a full digital outreach path from identifying decision makers to qualified handoff to BD.
• Define handoff criteria, cadence, and target account lists; gather feedback on messaging.
• Develop a repeatable outbound framework adaptable across units, services, and buyer audiences.
• Define buyer personas and target segments for sales activity.
• Identify budget owners, decision makers, and influencers; grow contact lists from verified sources.
• Develop personalized messaging tailored by subsidiary and audience.
• Operate outreach tech stack, integrate with CRMs, and use AI-assisted research for personalization.

Skills

B2B outreach

Demand generation

Sales development

Persona-based marketing

LinkedIn Sales Navigator

CRM integration

Strong writing

Education

Bachelor's degree or equivalent experience

Tools

Outreach

Apollo

HubSpot Sequences

LinkedIn Sales Navigator

CRM integration tools

Job description

The Growth Marketing Consultant will partner with marketing and business development leaders across M3's subsidiaries to identify growth opportunities, develop effective B2B outreach strategies, and implement campaigns that generate measurable business results.

This position combines B2B marketing strategy, persona-drive outbound targeting, multi-channel sequencing, and some hands-on campaign execution. The ideal candidate has experience developing targeted growth programs, identifying key decision-makers within prospective client organizations, and translating market insights into actionable outbound strategies that generate qualified sales opportunities.

We are looking for someone who understands how to reach the right decision-makers, develop compelling messaging, and build repeatable marketing programs that convert prospective clients into qualified commercial opportunities.

Experience developing outbound marketing and growth strategies for B2B services is particularly relevant, especially healthcare services, professional services, staffing and recruitment, research, or other relationship-driven industries.

This is not primarily a paid advertising or traditional digital marketing role. Success requires experience with B2B demand generation, outbound marketing, and sales-aligned growth strategies.

Key Responsibilities

B2B Growth Strategy & Consulting

Partner with marketing and business development leaders across M3's subsidiaries to identify growth opportunities and build a targeted outbound strategy for each business.

Build and own a full digital outreach path for each subsidiary, from identifying decision makers for each product to qualified handoff to the BD team.

Define handoff criteria, follow-up cadence, and target account lists with each subsidiary's BD and marketing leads, and gather their feedback on message performance.

Develop a repeatable outbound framework that can be adapted across business units, services, and buyer audiences.

Audience Development

Define buyer personas and target account segments for each business's sales activity.

Identify the budget owners, decision makers, and influencers at target organizations, and grow contact lists from verified sources and research.

Develop personalized messaging that speaks to the priorities of each specific audience, tailored by subsidiary.

Convert M3's proprietary data assets, such as its physician network and health-system relationships, into a repeatable pipeline of qualified conversations through referrals and warm introductions.

Outbound Campaign Strategy & Execution

Run multi-channel outbound sequences across email, LinkedIn, and other social and digital channels, with messaging tailored to each subsidiary.

Design outreach sequences, messaging frameworks, and follow-up strategies that build familiarity before asking for time and generate qualified sales conversations.

Test and refine messaging to improve reply rates, positive-reply rates, and pipeline contribution.

Marketing Technology & AI

Operate each designated business unit's outreach technology stack (sequencing, Sales Navigator), integrate it with their CRMs, and recommend new or more advanced tools.

Use AI-assisted research and personalization to build account and contact intelligence and personalize at scale, with human review and M3 brand standards applied before anything sends.

Coordinate with email deliverability specialists on authentication, IP warming, sender reputation, inbox placement testing, list hygiene, and compliance with Google, Yahoo, and Microsoft sender requirements.

Performance & Business Impact

Report weekly on placement, reply and positive-reply rates, and pipeline sourced by subsidiary and persona.

Use the data to retire what doesn't work and scale what does, and translate results into clear recommendations for business leaders.

Identify successful outreach strategies that can be replicated across M3's subsidiaries.

Required Qualifications

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.
• 7+ years in B2B digital outreach, demand generation, or sales development, including at least 3 years owning persona-based marketing for outbound revenue generation.
• Demonstrated success reaching senior decision makers at complex B2B organizations.
• Hands-on experience with sequencing platforms (e.g., Outreach, Apollo, HubSpot Sequences), LinkedIn Sales Navigator, contact enrichment and verification tools, and CRM integration.
• Experience supporting or consulting for multiple business units, clients, or brands with distinct customers.
• Ability to identify and verify the true buyer within a target organization (budget owner, decision maker, and influencers), distinguish them from adjacent or easier-to-reach contacts, and maintain a disciplined outreach cadence toward that person without defaulting to volume.
• Strong writing skills: short, specific, and adaptable by persona and subsidiary brand.
• Ability to