Senior Marketing Manager, Digital Outreach Strategy & Growth (Remote)

M3USA

Fort Washington (MD)

Hybrid

USD 120,000 - 180,000

Full time

3 days ago

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Benefits offered by this job

Health and Dental

Life, Accident and DisabilityInsurance

Prescription Plan

Flexible Spending Account

401k Plan and Match

Paid Holidays and Vacation

Sick Days and Personal Day

Job summary

M3USA is seeking a Senior Manager, Digital Outreach Strategy & Growth to lead multi-channel outbound programs across its subsidiaries. You will identify decision makers, build buyer personas, and grow verified contact lists while ensuring brand-consistent messaging and ethical outreach practices.

You will work with email deliverability specialists, leverage AI-assisted research for personalization, and collaborate with marketing and business development to optimize account lists and cadences.

Qualifications

7+ years in B2B digital outreach or demand generation
Experience reaching senior decision makers in healthcare
Hands-on with sequencing platforms and LinkedIn Sales Navigator

Responsibilities

Build and own a full digital outreach path for each subsidiary
Run multi-channel outbound sequences tailored by subsidiary
Coordinate deliverability and compliance with major providers
Systematize a cross-subsidiary strategy to create qualified conversations
Use AI-assisted research for personalization at scale
Collaborate with BD/Marketing leads on target accounts
Operate BU technology stack for outreach and CRM integration
Report weekly on placement, reply rates, and pipeline

Skills

B2B digital outreach

Demand generation

Sales development

Senior stakeholder management

Healthcare industry experience

Writing and messaging

AI-assisted research and testing

Account-based outreach

Education

Bachelor's degree in marketing, communications, or business

Tools

Outreach (sequence platform)

Apollo

HubSpot Sequences

LinkedIn Sales Navigator

CRM integration

Job description

Company Description

++About M3:++ A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

Due to our continued growth, we are hiring for a Senior Manager, Digital Outreach Strategy & Growth to join M3 USA.

Job Description

Build and own a full digital outreach path for each subsidiary by identifying decision makers for each product, define specific buyer personas for each business sales activity and grow contact lists from verified sources and research.
Run multi-channel outbound sequences across email, LinkedIn and other social and digital channels, tailored by subsidiaries, with messaging that speaks to a targeted audience.
Coordinate efforts with email deliverability specialists for all outbound email domains: authentication and IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance with Google, Yahoo, and Microsoft sender requirements, to reach corporate inboxes protected by enterprise filters.
Systematize a cross-subsidiary strategy that converts M3’s proprietary data assets, such as a network of physicians or health-system relationships— into a repeatable pipeline of qualified conversations through referrals and warm introductions.
Use AI-assisted research and personalization: build account and contact intelligence, generate personalization at scale, test and refine messaging, while maintaining M3 human review and brand standards.
Partner with the business development and marketing leads of each subsidiary on target account lists, handoff criteria, follow-up cadence, and feedback on message performance;
Operate designated BU’s technology stack for outreach (sequencing, Sales Navigator,), integrate it with their CRM’s and recommend new or advanced tech tools.
Report weekly on placement, reply and positive-reply rates, and pipeline sourced by subsidiary and persona, and use the data to retire what does not work and scale what does.

Qualifications

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator preferred.
7 years in B2B digital outreach, demand generation, or sales development, with at least 3 years owning persona marketing for outbound commercial revenue generation
Demonstrated success reaching senior decision makers in healthcare, health systems, experience selling recruitment, staffing, or physician placement services strongly preferred.
Hands‑on experience with sequencing platforms (e.g., Outreach, Apollo, HubSpot Sequences), LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration.
Experience supporting or consulting for multiple business units, clients or brands with distinct customers.
Working knowledge of email authentication (SPF, DKIM, DMARC, BIMI), domain and IP warming, reputation monitoring, and inbox placement testing, and of how Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar filters treat outbound mail.
Ability to identify and verify the true buyer within a target organization (budget owner, decision maker, and influencers), distinguish them from adjacent or easier‑to‑reach contacts, and hold a disciplined outreach cadence toward that person without defaulting to volume.
Understanding of how health systems, medical groups, and staffing firms recruit physicians, and who own those decisions
Strong writing skills: short, specific with the ability to adapt voice by persona and by subsidiary brand.
Working knowledge of CAN‑SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service as they apply to outbound outreach.
Ability to use AI tools for research, personalization, and testing, with judgment about accuracy, brand, and disclosure.
Ability to manage several concurrent programs independently, prioritize across businesses, and report clearly to sales and marketing leaders.
Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards.