Growth Marketing, Associate

Mecka AI; New York, San Francisco (NY, CA); On-site; USD 70,000 - 100,000; Full time

Job summary

Mecka AI is seeking a Growth Marketing Associate to manage paid acquisition funnels across Meta, TikTok, and Google, optimizing for activated contributors and scalable cost per activation. You’ll collaborate with country teams in APAC, South America, and North America to tailor campaigns and messaging.

You’ll analyze funnel metrics, produce weekly performance reports, and iterate on creative and landing pages using AI tools.

Qualifications

• 1–3 years of paid campaigns experience with real budgets.
• Strong numerical skills; able to compute CPA and conversion rate from data.
• Proficient with AI tools for creative, copy, and analysis; able to iterate quickly.
• Have built a personal project (store, app, community) showing initiative.
• Based in New York or San Francisco, or willing to relocate.

Responsibilities

• Run paid acquisition across Meta, TikTok, and Google/YouTube with budget management.
• Create and test new ad creative weekly in local languages and using AI tools.
• Build and improve the funnel behind the ads, including landing pages and sign-up flows.
• Set up tracking to tie campaigns to activated contributors and optimize for cost per activation.
• Report weekly on spend, cost, and conversion by channel and market, with clear next steps.

Skills

Paid campaigns

Data analysis

AI tools

Project initiative

Relocation willingness

Tools

Landing page builders

Product analytics tools

Job description

About Mecka AI

Mecka AI is building the data infrastructure layer for robotics and embodied AI. We design and operate global systems for data capture, data labeling, and hardware-enabled workflows used by leading AI labs and robotics companies to train and validate humanoid and embodied AI systems. We work closely with frontier robotics teams to bridge real-world data, simulation, learning-based systems, and deployed hardware.

The Role

Mecka's datasets come from a global network of contributors capturing real-world data, and paid acquisition is one of the fastest ways to grow that network in new markets. As our Growth Marketing Associate, you'll run our paid acquisition funnels day to day, from ads and creative to landing pages and tracking, and turn budget into activated contributors at a cost we can scale. You'll report to our Growth Lead and work closely with our country teams across APAC, South America, and North America.

What You'll Be Doing

• Run paid acquisition across Meta, TikTok, and Google/YouTube: launch campaigns, manage daily budgets, targeting, and bids, and scale what works market by market.

• Produce and test new ad creative every week, in local languages and using AI tools, and learn fast which hooks, formats, and messages bring in contributors who stick.

• Build and improve the funnel behind the ads, including landing pages, sign-up flows, and follow-up messages that move people from first click to first approved capture.

• Set up tracking that ties every campaign to activated contributors, optimize for cost per activated contributor rather than cost per sign-up, and maintain sign-up quality.

• Report weekly on spend, cost, and conversion by channel and market, with a clear recommendation on where the next dollar should go.

• Work with country teams to adapt campaigns, offers, and messaging to each market.

• Support growth experiments beyond paid, including referral, community, and partnerships, as the team grows.

What You Bring:

• 1-3 years experience running paid campaigns on Meta, TikTok, or Google with real budget, whether at a company, at an agency, for clients, or on a project of your own.

• Comfortable with numbers: you build your own spreadsheets, know funnel metrics like cost per acquisition and conversion rate, and make calls from data.

• Quick with AI tools for creative, copy, and analysis, and can turn around several ad variations in a day.

• Built something scrappy yourself, such as an online store, an app, a community, or a side project that grew.

• Based in New York or San Francisco, or willing to relocate.

Even Better If You Have:

• Experience with app-install campaigns, landing page builders, or product analytics tools.

• Has done growth or marketing for a two-sided marketplace, gig platform, or community-driven product.

A Note on Applying

Studies show women and candidates from underrepresented groups often only apply when they meet 100% of the listed qualifications, while others apply after meeting 60%. If you don't check every box above but believe you can do the job, we encourage you to apply — we're looking for capability and trajectory, not a perfect checklist match.

Inclusive Hiring at Mecka

We are committed to creating an inclusive and supportive candidate experience. Should you require any accommodation whatsoever during the interview process, please inform us without any hesitation. Mecka is dedicated to ensuring equal treatment and opportunity in all phases of recruitment, selection, and employment, in compliance with employment law. We do not discriminate based on gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other protected category. Mecka is proud to be an equal opportunity employer, fostering a culture of inclusivity and maintaining a work environment that is free from discrimination, harassment, and retaliation.

Use of Artificial Intelligence in Recruitment

Mecka uses artificial intelligence (AI) responsibly to support administrative and efficiency-focused aspects of our recruitment process. This includes activities such as drafting job descriptions, generating interview questions, note-taking and recordings, and supporting sourcing and scheduling workflows. All candidate evaluations, interviews, and hiring decisions are made by members of the Mecka team. While AI tools may assist with screening and assessment, they do not replace human judgment in selection decisions. Our use of AI is intended to streamline routine tasks, improve consistency, and enhance the overall candidate experience. We are committed to upholding principles of fairness, transparency, and accountability in all hiring activities. Mecka regularly reviews its recruitment practices to mitigate bias and to ensure alignment with applicable laws and evolving best practices.