Growth Marketing Architect for B2B/B2B2C with AI

Aurora Health Care; Milwaukee (WI); On-site; USD 120,000 - 170,000; Full time

Job summary

Aurora Health Care is seeking a senior growth marketer to develop and execute integrated strategies across Front Door Services and B2B/B2B2C audiences. You will translate insights into multi-channel plans, drive lead generation, and align with sales, product, and operations teams.

The role emphasizes analytics, AI-enabled optimization, and collaboration across a matrixed organization to improve acquisition, retention, and ROI.

Qualifications

• 7+ years of marketing or related experience in driving growth and performance metrics.
• Bachelor’s degree in Marketing or related field; Master’s degree preferred.
• Experience building multi-channel campaigns for B2B, B2B2C, and consumer audiences.
• Strong analytical skills with the ability to translate insights into actionable plans.
• Proficiency with CRM, data analytics, and performance measurement tools.

Responsibilities

• Develop and execute integrated growth marketing strategies informed by data and business priorities.
• Translate research and market signals into campaigns across paid, owned, earned, and emerging channels.
• Define audience strategies and journey insights to optimize the full consumer journey.
• Lead cross-functional teams and partners to drive awareness, engagement, and lead generation across complex journeys.
• Leverage AI and automation to improve performance and efficiency.

Skills

Growth marketing

Data-driven

Audience segmentation

Cross-functional leadership

CRM knowledge

Digital marketing

AI in marketing

Communication

Education

Bachelor’s Degree in Marketing

Master’s Degree preferred

Job description

Aurora Health Care is seeking a senior growth marketer to develop and execute integrated strategies across Front Door Services and B2B/B2B2C audiences. You will translate insights into multi-channel plans, drive lead generation, and align with sales, product, and operations teams.

The role emphasizes analytics, AI-enabled optimization, and collaboration across a matrixed organization to improve acquisition, retention, and ROI.