Growth Marketing Analyst

GeistM; New York (NY); Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

GeistM is seeking a Growth Marketing Analyst to join the Strategic Growth Team in NYC. You will help develop concepts and strategies to improve client campaign performance across networks, handling content ideation, campaign optimization, data analysis, testing, and reporting.

This role suits someone curious, analytical, and creative, eager to learn digital growth marketing, gain hands-on experience across platforms, and drive measurable impact for clients.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Communications, or related field.
• 0–2 years of experience in digital marketing or related internship; interest in performance marketing.
• Strong analytical skills with Excel and data sets.

Responsibilities

• Research, source, and manage marketing assets across client verticals.
• Analyze campaign performance and generate insights for optimization and scale.
• Assist in developing content and creative concepts based on performance data.
• Execute campaign optimizations, define KPIs, and support testing across platforms.
• Manage campaigns across Meta, TikTok, Pinterest, Snapchat, X, Reddit, Taboola, and more.
• Support A/B testing, hypothesis development, setup, and result interpretation.
• Monitor pacing and performance trends to identify growth opportunities.
• Prepare reports translating data into narratives and recommendations.
• Collaborate with cross-functional teams on creative development and strategic planning.

Skills

Analytical skills

Microsoft Excel

Digital marketing

Education

Bachelor's degree

Tools

Microsoft Excel

Job description

Growth Marketing Analyst

Location: NYC

Salary: $60,000 - $70,000

Who We Are

GeistM is a global full-funnel performance marketing company revolutionizing how brands acquire customers. We specialize in creating, launching, and scaling content-driven advertising campaigns across major digital platforms including Meta, Google, TikTok, X, Taboola, Pinterest, Reddit, and more. Our team blends creativity, data, and strategic experimentation to deliver highly profitable growth for top brands worldwide.

About the Position

We are seeking a Growth Marketing Analyst to join our Strategic Growth Team. In this role, you will help develop new concepts and strategies to drive client campaign performance across core advertising networks. You’ll work on content ideation, campaign optimization, data analysis, testing, and reporting, all with the goal of improving performance and scaling client accounts.

This is an ideal opportunity for someone who is curious, analytical, creative, and eager to build a career in digital and growth marketing. You’ll gain hands‑on experience across multiple platforms and learn how to drive measurable impact for clients.

What You’ll Do

• Research, source, and manage marketing assets across multiple client verticals.
• Analyze campaign performance and generate actionable insights that support optimization and scale.
• Assist in developing content and creative concepts based on performance data and emerging trends.
• Execute campaign optimizations, define KPIs, and support structured testing across platforms.
• Manage and optimize campaigns across channels such as Meta, TikTok, Pinterest, Snapchat, X, Reddit, Taboola, and more.
• Support A/B testing initiatives including hypothesis development, setup, and interpreting results.
• Monitor pacing, performance shifts, and delivery trends to identify opportunities for growth.
• Prepare reports and performance summaries that translate data into clear narratives and recommendations.
• Collaborate with cross-functional teams to support creative development and strategic planning.

What You Should Have

• Bachelor’s degree in Marketing, Business, Economics, Communications, or a related field.
• 0–2 years of experience in digital marketing, growth marketing, or a related internship; interest in performance marketing is essential.
• Strong analytical skills with experience using Microsoft Excel; comfort working with data sets, pivot tables, and formulas.
• Familiarity with digital advertising concepts such as CTR, CVR, ROAS, CAC, and marketing funnels.
• Interest in testing frameworks and data-driven experimentation.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities, stay organized, and thrive in a fast-paced environment.
• Curiosity about how creative assets and messaging impact performance.
• Eagerness to explore AI tools that support creative ideation and campaign analysis.
• Passion for learning, adaptability, attention to detail, and a proactive mindset.

Why You Should Join Us

• Fun, collaborative coworkers who value learning and experimentation.
• Hybrid environment with 1 required in-office day per week.
• Clear career growth opportunities.
• Opportunity to work with global clients and diverse industry verticals.
• A fast-paced environment with many technical and business challenges to solve.