Growth Marketer Remote (United States)

Dover; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

HeyDrew is seeking a Growth Marketer to own marketing strategy and execution across content, ads, and social. You’ll set direction, build the campaign calendar, and turn plans into shipped work with a hands-on delivery mindset.

This role blends strategic thinking with operations, managing vendors and KPIs to drive CAC, ROAS, and pipeline in a remote US-based team.

Qualifications

• 3–5 years in growth or performance marketing with team/vendor management.
• Strategic thinker who can also execute and scale a marketing function.
• Hands-on campaigns across content, SEO, paid ads, and social with measurable results.
• Experience managing vendors with clear briefs and quality control.
• Ability to set KPIs, analyze data, and make data-driven decisions.
• Familiarity with Meta/LinkedIn/Google Ads; TikTok Ads a plus.
• Proficiency in analytics and tracking tools (GA4; dashboards).
• Lifecycle marketing and marketing ops experience with automation tools.

Responsibilities

• Own initiative management, the campaign calendar, and channel execution end to end.
• Develop marketing and growth strategy and translate into concrete campaigns.
• Set content direction and brief creatives, ads, and social output.
• Manage vendors and agency relationships, ensuring timely delivery.
• Communicate strategy and scope clearly to leadership and partners.
• Run marketing operations with tools, processes, tracking, and reporting.
• Plan campaigns across content, paid ads, and social and run A/B tests.
• Set and track KPIs and report performance to leadership.
• Own the growth funnel from awareness to retention and optimize focus areas.
• Plan and manage the marketing budget across channels and vendors.
• Oversee creative/content contractors to maintain a steady pipeline.

Skills

Growth marketing

Strategic planning

Campaign management

Vendor management

Analytics

KPIs & reporting

Content strategy

Social marketing

GoHighLevel

HubSpot/Klaviyo/Mailchimp

Meta/LinkedIn/Google Ads

GA4

Tools

Meta Ads

LinkedIn Ads

Google Ads

GoHighLevel

HubSpot

Klaviyo

Mailchimp

Jira

Confluence

Job description

Department: Marketing
Reports to: COO
Location: Remote in the US, with a strong preference for the Eastern Time Zone
Employment type: Full-time. W2
Compensation: competitive salary

About the Company

AI-powered tax strategies to minimize your business tax bill.
For decades, the ultra-wealthy have used the U.S. tax code to create, keep, and multiply their wealth. It's not because they're smarter or work harder. It's because of one simple thing: access. Access to advisors who study the code year-round, finding every legal way to keep more of what their clients earn. The rest of us get a once-a-year appointment and a prayer.
HeyDrew is changing that. HeyDrew is a tax advisory firm that designs and delivers advanced tax strategies for the American entrepreneur. Our custom-built AI engine presents your specific tax savings roadmap to a human tax professional who will implement it alongside you. The best part — our team of tax valets will put your plan in place and help you maintain it all year long.
AI-Driven. Human Perfected.

About the role

We're looking for a Growth Marketer to own how our marketing runs and grows — from strategy through to execution across channels. You'll set the direction, build and run the campaign calendar, and turn plans into shipped work across content, ads, and social. This is a role for someone who can think in strategy and funnels but is equally comfortable getting into the operational detail and making sure things actually get done.

Key responsibilities

• Own initiative management, the campaign calendar, and channel execution end to end — planning what ships, when, and where, and making sure it happens.

• Develop marketing and growth strategy, then translate it into concrete campaigns, initiatives, and priorities.

• Set content direction, briefing and guiding content, ads, and social output so it aligns with strategy and brand.

• Manage vendors and agency relationships — briefing, coordinating, reviewing, and holding to standard delivery.

• Communicate strategy and scope clearly to leadership and vendors, so everyone understands the "what" and the "why".

• Run marketing operations — tools, processes, tracking, and reporting that keep marketing organized and measurable.

• Plan and manage campaigns across content, paid ads, and social from concept through to results, and run A/B tests to improve performance.

• Set and track KPIs (e.g. CAC, ROAS, conversion, engagement, pipeline) and report on performance to leadership.

• Own the growth funnel — awareness through acquisition, activation, and retention — and identify where to focus for the biggest impact.

• Plan and manage the marketing budget across channels (paid social, search, and others) and vendors, keeping spend accountable to results.

• Manage the work of creative and content contractors (e.g., content designer, video creator) to keep a steady pipeline of on-brand work.

What you bring

• 3-5 years of proven experience in growth or performance marketing, ideally with team or vendor management

• Strong strategist who can also execute — comfortable scaling a marketing function from an early stage and owning both the plan and the delivery, communicating the vision clearly to stakeholders

• Hands-on experience running campaigns across content, SEO, paid ads, and social, with a track record of measurable results

• Experience managing vendors — clear briefings, coordinating work, and upholding standards

• Experience setting KPIs, reading analytics, and making decisions from the numbers

• Experience with Meta Ads, LinkedIn Ads, and Google Ads; TikTok Ads is a nice-to-have

• Analytics & tracking: GA4 and platform-native analytics; attribution and dashboarding tools

• Lifecycle/email marketing, marketing ops & automation: GoHighLevel (GHL); and email/CRM platform (e.g. HubSpot, Klaviyo, Mailchimp)

• Project & campaign management: Atlassian (Jira, Confluence), or similar (Asana, Notion, Trello)

• Experience with Impact.com for affiliate and referral management

• Familiarity with directing creative and video output

• Experience in a startup environment is a strong preference