Growth Marketer – Contractor at Obvious

Feedinkoo; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Meaningful equity

Founding team influence

Creative freedom

Platform to shine

Room to grow

In-person hackathons

Excellent benefits

Home office stipend

Job summary

Obvious is building the world’s most capable, collaborative AI agent and we’re seeking a growth leader to turn interest into adoption and adoption into sustained growth. You’ll own the full lifecycle of user growth, running experiments, optimizing conversions, and shaping partnerships that scale.

You’ll work across SEO, lifecycle marketing, CRO, A/B testing, and collaborations to drive acquisition. The role blends strategy with hands-on testing in a fast, data-driven environment.

Qualifications

• Systems thinking with a bias for action.
• Deeply analytical mindset and data-driven.
• Strong understanding of modern search dynamics.
• Technical enough to be dangerous when needed.
• Ability to move fast and learn quickly.
• Clear track record of growth initiatives.

Responsibilities

• Own the full lifecycle of user growth from awareness to power-user adoption.
• Design onboarding flows, email campaigns, in-product messaging and re-engagement loops.
• Run experiments with A/B tests across landing pages, pricing and product flows.
• Drive organic growth through SEO and search-engine partnerships.
• Optimize conversion at every stage of the user journey.
• Identify and build partnerships to unlock new growth channels.

Skills

Systems thinking

Data analysis

Modern search

Technical mindset

Fast learner

Proven track record

Tools

SEO

A/B testing

CRO

Web analytics

Job description

Obvious has built the world’s most capable, collaborative AI agent—one that partners with knowledge workers to produce their best work. We’re about to change how billions of people work and create. And we need someone who can turn interest into adoption, and adoption into growth that compounds.

What You’ll Do

You’ll own the full lifecycle of user growth, from the moment someone first hears about Obvious to when they become a power user who can’t imagine working without it. This means building systems, running experiments, optimizing conversions, and finding growth levers that scale. You’ll work across SEO, lifecycle marketing, CRO, A/B testing, and partnerships that drive acquisition.

• Build and optimize the growth engine
• Own our lifecycle marketing strategy from acquisition through activation, retention, and expansion. You’ll design onboarding flows, email campaigns, in-product messaging, and re‑engagement loops that move people through the funnel and keep them engaged.
• Run experiments that matter—design and execute A/B tests across landing pages, pricing, messaging, onboarding, and product flows. Comfortable with statistical significance, knowing when to kill a test, and ruthless about learning fast.
• Drive organic growth through SEO and GEO—build our search presence across Google and AI‑powered search engines.
• Optimize conversion at every step—obsess over conversion rates across the entire user journey.
• Explore partnerships and distribution channels—identify and build partnerships that unlock new growth channels.

What We’re Looking For

• You’re a systems thinker with a bias for action.
• You’re deeply analytical.
• You understand modern search.
• You’re technical enough to be dangerous.
• You move fast and learn faster.
• You have the track record.

What It’s Really Like

This isn’t a role where you’ll be executing someone else’s playbook. You’ll be building our growth function from the early days, which means you need to be comfortable with uncertainty and excited by the opportunity to shape strategy from scratch.

You’ll work closely with product, engineering, and the rest of the marketing team. You’ll have access to a product that people genuinely love (and that you’ll use every day), and you’ll be expected to find creative, scalable ways to get it in front of more people. The team is small, the pace is fast, and the expectations are high. You’ll be surrounded by people who’ve scaled products at Netflix, Uber, Google, and Meta. This is a chance to be the first growth hire at a company that’s about to reshape how the world works.

What you’ll get at Obvious

• Competitive compensation—optimized for you and your future.
• Meaningful equity—you’ll own a real piece of something that could be huge.
• Founding team influence—your voice will shape direction.
• Creative freedom—evolve and steer both current and future product identity.
• Platform to shine—use Obvious’s reach to amplify your personal brand and design voice.
• Room to grow—opportunities are limitless.
• In‑person hackathons—we’re semi‑distributed and regularly meet in person to lock in and build together.
• Excellent benefits—fully covered health, vision, and dental, 401k match, parental leave, home office stipend, and more.
• Work comfortably—choose between a $10,000 home office makeover stipend or paid co‑working spaces (available for US‑based full‑time employees only).