Growth Marketer

Twosense; Washington (District of Columbia); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Meaningful equity

Flexible PTO

Team travel to events

Monthly project days

Fully remote

Job summary

Twosense, a US startup building invisible biometric authentication, seeks a Growth/ Demand Gen leader to own the demand engine across paid, outbound, community, and field channels. You’ll report directly to the founder/CEO and join a lean, high‑impact team with real ownership and a direct line to strategy.

This hands‑on role builds sequences, optimizes ads, runs events, and aligns with sales to feed the funnel. GenAI is central to copy, data enrichment, and rapid iteration in a small team.

Qualifications

• 2–3 years of growth marketing or demand generation at a B2B startup.
• Hands-on experience running paid ad campaigns with budgets and optimization for pipeline.
• Experience building or managing outbound sequences on major platforms.
• Proficiency with GenAI tools for content creation and workflow automation.
• Data-driven mindset: pull reports, spot trends, and iterate.
• Strong written communication and messaging.
• Willingness to travel for industry events.

Responsibilities

• Manage and optimize paid social campaigns (LinkedIn Ads) with budgets up to $5K/month.
• Refine ICP and audience segments using engagement data.
• Build and optimize multi-channel outbound sequences across LinkedIn and email.
• Grow and manage an owned professional community to feed pipeline.
• Own field marketing and events, from outreach to post-event follow-up (travel required).
• Craft campaign copy and AI-driven content workflows to accelerate output.

Skills

Growth marketing

Demand generation

Outbound sequences

Paid ads

GenAI tools

Data analysis

Copywriting

Travel willingness

Tools

HeyReach

Apollo

Clay

HubSpot

Job description

About Twosense

We’re building the world’s first invisible biometric authentication system at Twosense. Our technology recognises users by their unique behaviours: how they type, swipe, and move. No more passwords. No more security friction. Just seamless authentication that works in the background.

Our primary vertical is healthcare, where our technology is mission‑critical in life‑saving environments. When a nurse needs to access a patient’s records in an emergency, every second of authentication friction is a second taken from patient care. We eliminate that friction entirely.

We’re an engineer‑founded team of PhDs and exceptional developers. Cash flow positive with organic exponential growth, our foundational machine learning gives us a strong technical moat in an age where surface‑level AI is everywhere. We value autonomy, transparency, and technical excellence.

The Role

You’ll own the demand generation engine at Twosense. Full ownership of how we attract, engage, and convert our target market across paid, outbound, community, and field channels. You’ll report directly to the founder/CEO and join a small, high‑impact business development team alongside content marketing and sales. The team is lean by design: everyone has real ownership and a direct line to company strategy.

This is a hands‑on, in‑the‑weeds role. You’ll build sequences, tweak ad creative, work the booth at events, and analyse what’s converting. You’ll partner with sales, who takes qualified leads from discovery onward, so your focus stays on building and optimising the top of the funnel. We want someone who experiments and iterates, not someone who runs a playbook they brought from their last job. GenAI isn’t a nice‑to‑have here: it’s a core part of how you’ll craft copy, enrich data, and move faster than a team your size should be able to.

What You’ll Do

• Paid social campaign management: manage and optimise paid ad campaigns (primarily LinkedIn Ads) with a budget of up to $5K/month. A/B test creative, audiences, and bidding strategies to drive inbound pipeline.
• ICP refinement and audience segmentation: continuously refine the Ideal Customer Profile at both the account (firmographic) and contact (persona) level, using engagement and conversion data to sharpen targeting over time.
• Multi‑channel outbound sequences: build, launch, and optimise prospecting sequences across LinkedIn (HeyReach) and email (Apollo/HubSpot). Own cadence design, copy crafting, and reply handling.
• Community‑led growth: build and manage an owned professional community. Drive member acquisition, engagement, and content loops that feed back into pipeline.
• Field marketing and events: own end‑to‑end event presence—pre‑event outreach, booth logistics, collateral production, on‑site meeting scheduling, and post‑event follow‑up campaigns. Travel required.
• Campaign content crafting: use GenAI workflows to craft campaign copy, sequence messaging, ad creative, and community content. This is about directing and refining AI output, not writing everything from scratch.

Top‑of‑funnel reporting: track and report on the metrics you own—MQLs generated, sequence reply and engagement rates, campaign ROI, and pipeline contribution by channel.

Requirements

Must‑Haves

• 2‑3 years of experience in growth marketing or demand generation at a B2B startup (usually titles like Growth Marketing, Demand Gen, GTM Engineer).
• Hands‑on experience running paid ad campaigns. Managed budgets, tested creative, and optimised for pipeline, not just clicks.
• Experience building or managing outbound sequences on any major platform. Understand cadence, messaging, and follow‑up.
• High proficiency with GenAI tools for content crafting and workflow automation. Use AI daily and know how to get quality output from it.
• Comfort with data. Pull your own reports, spot trends, and iterate based on what the numbers tell you.
• Strong written communication: skilled crafter of messaging, not just a writer.
• Willingness to travel for industry events.

Nice‑to‑Haves

• Experience in cybersecurity, identity, or healthcare verticals.
• Familiarity with HeyReach, Apollo, Clay, or HubSpot.
• LinkedIn Ads experience specifically.
• Community building experience.
• Any coding ability: scripting, basic web development, automation.

Benefits

Compensation

• $90,000 - $120,000 OTE
• Compensation is a mix of base salary and sales‑based incentives.
• Meaningful early‑stage equity: own a piece of what you build.

Why Join Us

• Fully remote—work from anywhere in the US.
• Flexible hours—6 core collaboration hours per day with flexibility around the rest; fit work around your life, not the other way around.
• Meaningful equity—own a piece of what you build.
• Flexible PTO—take time when you need it.
• Monthly project days—dedicate one day a month to something you’re passionate about.
• Team gatherings—travel covered for company meet‑ups and team events.