Growth Marketer

Broccoli; San Francisco, Northern (CA, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Broccoli is hiring a Growth Marketer to own lifecycle, performance marketing, SEO/AEO, paid acquisition, and website conversion. You will build analytics foundations, run experiments, and ship improvements hands-on.

We’re seeking a candidate with a track record in growth and analytics, capable of owning growth end-to-end from first click to revenue. This is a high-ownership, growth-focused role at a fast-moving startup.

Qualifications

• 6–8+ years of experience in growth or performance marketing.
• Deep strength in analytics — you’re comfortable with attribution, funnels, cohorts, and experimentation.
• Proven experience running lifecycle, paid, and search programs.
• Experience building growth infrastructure from scratch.
• High-execution mindset: you like doing the work, not just planning it.
• Strong systems thinker who thrives in ambiguity.

Responsibilities

• Own lifecycle marketing end to end — onboarding, activation, expansion, and re-engagement.
• Run performance marketing across paid search, paid social, and other acquisition channels.
• Build and scale SEO and AEO programs focused on durable, compounding demand.
• Own the website as a conversion surface — messaging, experimentation, and funnel optimization.
• Design and maintain the analytics stack: attribution, dashboards, cohort analysis, and reporting.
• Define growth KPIs and create tight feedback loops with sales and product.
• Run fast, disciplined experiments and turn what works into repeatable systems.

Skills

Growth marketing

Analytics

Lifecycle marketing

Paid acquisition

SEO

AEO

Website optimization

Experimentation

Measurable impact

Job description

About Broccoli

At Broccoli, we're building AI teammates for the people who build and maintain our world.

We partner with plumbing, HVAC, and electrical contractors, the hardworking businesses that keep homes and communities running, and replace fragmented software and repetitive manual work with AI that actually gets the job done.

Our AI teammates answer phones, book appointments, follow up with customers, recover missed revenue, and help contractors deliver exceptional customer experiences, all while integrating seamlessly with platforms like ServiceTitan.

Before we wrote a single line of code, we visited more than 140 contractors to understand how these businesses truly operate. That firsthand experience shaped everything we've built.

Today:

• Hundreds of contractors rely on Broccoli every day.

• We've grown to $15M+ ARR in under two years.

• We're trusted by everyone from independent contractors to some of the largest private equity backed operators in the home services industry.

• We're backed by Khosla Ventures and Y Combinator.

We're still just getting started.

Growth Marketer @ Broccoli

Broccoli has grown fast on product and customers. Now we’re building the growth engine. We’re looking for a Growth Marketing Lead to own lifecycle, performance, SEO/AEO, paid acquisition, and website conversion — and to build the analytics foundation that ties it all together. This is a hands-on role. You’ll design the system, run the experiments, read the data, and ship improvements yourself.

About the role

Growth at Broccoli is about efficient, measurable demand — not vanity metrics.

You’ll build and run full-funnel programs across lifecycle, paid, search, and website optimization, while setting a high bar for analytics and experimentation. You’ll decide what to measure, how to measure it, and how to turn insight into action.

This role is for someone who wants to own growth end-to-end, from first click to closed revenue.

What you’ll do

• Own lifecycle marketing end to end — onboarding, activation, expansion, and re-engagement.

• Run performance marketing across paid search, paid social, and other acquisition channels.

• Build and scale SEO and AEO programs focused on durable, compounding demand.

• Own the website as a conversion surface — messaging, experimentation, and funnel optimization.

• Design and maintain the analytics stack: attribution, dashboards, cohort analysis, and reporting.

• Define growth KPIs and create tight feedback loops with sales and product.

• Run fast, disciplined experiments and turn what works into repeatable systems.

What we’re looking for

• 6–8+ years of experience in growth or performance marketing.

• Deep strength in analytics — you’re comfortable with attribution, funnels, cohorts, and experimentation.

• Proven experience running lifecycle, paid, and search programs.

• Experience building growth infrastructure from scratch.

• High-execution mindset: you like doing the work, not just planning it.

• Strong systems thinker who thrives in ambiguity.

Broccoli is an equal-opportunity employer and complies with all applicable federal, state, and local fair employment practice laws.