Growth Marketer

Tavus; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity in a fast-growing company

Flexible in-person collaboration in SF

Equipment and professional-development

Team events and offsites

Job summary

Tavus, a Series B AI research company in San Francisco, is hiring a Growth Marketer to scale the engine turning awareness into adoption, engagement, and revenue.

You’ll own initiatives across acquisition, activation, lifecycle, and product-led growth. You’ll run experiments, partner with Product and Sales, and drive measurable results in a fast-moving environment.

Qualifications

• Experience owning measurable growth outcomes within B2B SaaS, developer tools, or a high-growth startup.
• Understanding how acquisition, activation, retention and monetisation work together.
• Analytical mindset with data-driven decision-making.
• Balance short-term goals with long-term product adoption.

Responsibilities

• Own and execute growth strategies across customer acquisition, activation, conversion, retention, and expansion.
• Develop deep understanding of audiences (developers, product teams, enterprise buyers) and translate into targeted campaigns.
• Analyse full customer journey to identify friction and conversion improvements.
• Build and manage experimentation roadmap across channels, messaging, landing pages, onboarding, pricing, lifecycle.
• Launch and optimise paid and organic campaigns across relevant channels.
• Improve website and landing-page conversion with testing and segmentation.
• Develop lifecycle campaigns from sign-up to first value and active usage.
• Collaborate with Product to improve activation, onboarding, and product-led growth loops.
• Create campaigns using Tavus technology with interactive demos and personalized experiences.
• Work with Sales to improve lead quality and conversion to pipeline.
• Define success metrics and clear reporting on what works and next steps.

Skills

Growth marketing

B2B SaaS

Data-driven

Experimentation

Lifecycle marketing

Paid acquisition

Tools

HubSpot

Segment

Amplitude

Mixpanel

Google Analytics

Looker

SQL

Job description

Tavus is a research lab pioneering human computing. We·re creating a new interface that closes the gap

between people and machines, free from the friction of today’s systems. Our real-time human simulation models let

machines see, hear, respond, and look real—enabling meaningful, face-to-face conversations.

Our technology combines the emotional intelligence of people with the reach and reliability of machines, creating capable,

trusted agents available 24/7, in every language and on our terms.

Imagine a therapist anyone can afford. A personal trainer who adapts

to your schedule. A fleet of medical assistants that can give every

patient the attention they need.

With Tavus, individuals, enterprises, and developers can build conversational agents that connect, understand, and act with

empathy at scale.

We’re a Series B company backed by world-class investors including Sequoia Capital, Y Combinator, and Scale

Venture Partners.

Join us in shaping a future where humans and machines truly understand one another.

THE ROLE

Own measurable growth from discovery to long-term adoption

We’re looking for a Growth Marketer to help build and scale the engine that turns awareness into adoption,

engagement, and revenue.

You’ll own growth initiatives across acquisition, activation, lifecycle, conversion, and product-led growth. You’ll

identify where prospective customers and developers are dropping out of the journey, develop clear hypotheses

about why, and run disciplined experiments to improve performance.

This is a highly cross‑functional and hands‑on role. You’ll work closely with Product, Sales, Design, Data, and the

wider Marketing team to develop campaigns, improve customer journeys, and uncover new channels for growth.

You’ll also have an advantage few growth marketers get: access to the Tavus platform itself. You’ll use interactive demos,

conversational video, and personalized experiences to demonstrate what Tavus can do while creating distinctive

campaigns that drive measurable results.

This role is ideal for a commercially minded marketer who combines creativity with analytical rigour and wants

meaningful ownership at a fast-growing AI company.

TAVUS / GROWTH MARKETER

WHAT YOU’LL DO

Build, test, learn, and scale

• Own and execute growth strategies across customer acquisition, activation, conversion, retention, and expansion.
• Develop a deep understanding of our audiences, including developers, product teams, and enterprise buyers, and translate those insights into targeted campaigns.
• Analyse the full customer journey to identify friction, drop-off points, and opportunities to improve conversion.
• Build and manage a structured experimentation roadmap across channels, messaging, landing pages, onboarding, pricing, and lifecycle communications.
• Launch and optimise paid and organic acquisition campaigns across relevant channels.
• Improve website and landing-page conversion through testing, audience segmentation, stronger positioning, and clearer calls to action.
• Develop lifecycle campaigns that move users from sign‑up to first value, active usage, qualified opportunity, and
• Partner with Product to improve activation, onboarding, feature adoption, and product‑led growth loops.
• Create campaigns and interactive experiences using Tavus technology, including live demos, conversational video experiences, and personalised customer journeys.
• Work with Sales to improve lead quality, nurture, routing, and the conversion from marketing‑qualified lead to pipeline.
• Define success metrics, build clear reporting, and communicate what is working, what is not, and what we should do next.
• Manage growth initiatives from initial hypothesis through execution, analysis, iteration, and scale.
• Help establish the processes, systems, and playbooks required to build a repeatable growth function at Tavus.

TAVUS / GROWTH MARKETER

YOU’LL THRIVE HERE IF YOU

Commercially minded. Analytically rigorous. Hands‑on.

• Have experience owning measurable growth outcomes within B2B SaaS, developer tools, API‑first technology, or a high‑growth startup.
• Understand how acquisition, activation, retention, and monetisation work together rather than treating growth as lead generation alone.
• Are highly analytical and comfortable using data to identify opportunities, prioritise experiments, and evaluate performance.
• Can balance short‑term pipeline goals with longer‑term product adoption and sustainable growth.
• Have a strong experimentation mindset and know how to turn broad opportunities into clear, testable hypotheses.
• Are comfortable operating across paid acquisition, lifecycle marketing, conversion‑rate optimisation, and product‑led growth.
• Understand funnels, cohorts, attribution, conversion rates, CAC, LTV, retention, and payback periods.
• Can move confidently between strategy and execution—you’re comfortable defining the plan and doing the work required to launch it.
• Bring strong messaging and creative instincts alongside your analytical ability.
• Communicate clearly, take ownership of outcomes, and operate effectively in a fast‑moving environment with
• Are genuinely excited about AI and motivated by the opportunity to help define an entirely new category.

TAVUS / GROWTH MARKETER

NICE TO HAVES

Experience that will help you hit the ground running

• Experience marketing technical products to developers, product leaders, or enterprise technology buyers.
• Experience helping a Series A or Series B company build a repeatable growth engine.
• A track record of improving product activation, free‑to‑paid conversion, retention, or expansion.
• Experience managing meaningful paid media budgets and improving acquisition efficiency.
• Familiarity with platforms such as HubSpot, Segment, Amplitude, Mixpanel, Google Analytics, Looker, or similar.
• Working knowledge of marketing automation, CRM architecture, audience segmentation, and attribution.
• Comfort using SQL or working directly with analysts to answer growth questions.
• Experience building account‑based or enterprise demand‑generation programmes.
• Experience launching new products, entering new markets, or helping create a new category.
• You’ve built something using the Tavus API—or you sign up and do it before your interview. We’ll notice.

BENEFITS

Do high‑impact work with meaningful ownership

When you join Tavus, you’re joining a team whose work and success are shared by everyone. This position includes:

• Equity in a fast‑growing Series B AI research company
• Flexible working with regular in‑person collaboration in San Francisco
• Equipment and professional‑development stipends
• Team events and offsites

OUR CULTURE

Culture creators, not culture fits

Diversity drives our success and sits at the heart of how we hire, build, and communicate. We bring together different perspectives to create the strongest possible products and experiences.

Tavus is growing quickly, and we’d love for you to grow with us.

Ready to help define how the world discovers and adopts