Growth Marketer

VirtualVocations; Rockford (IL); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading remote company seeks a Product Led Growth Marketer to facilitate a strategic transition from Sales Led Growth to Product Led Growth. This role involves driving user acquisition, developing PLG strategies, and leading a team to enhance organic growth. The ideal candidate will possess robust experience in a B2B/SaaS context with a focus on team leadership and data-driven marketing strategies.

Qualifications

• 4+ years of experience as a Growth Marketer in a B2B/SaaS environment.
• Direct experience managing and leading teams.
• Strong understanding of SaaS growth strategies.

Responsibilities

• Drive user acquisition, activation, retention, and expansion.
• Develop and execute PLG strategies for organic growth.
• Lead a team of growth marketers and operations specialists.

Skills

User acquisition

Product experience

Marketing automation

Analytical skills

Data visualization

Job description

A company is looking for a Product Led Growth Growth Marketer to facilitate the transition from Sales Led Growth to Product Led Growth. Key Responsibilities Drive user acquisition, activation, retention, and expansion through product experience Develop and execute PLG strategies that enhance organic growth, including onboarding and upsell opportunities Lead a team of growth marketers and marketing operations specialists Required Qualifications 4+ years of experience as a Growth Marketer in a B2B / SaaS environment utilizing PLG strategies Direct experience managing, leading, and mentoring teams Strong understanding of SaaS growth strategies and user behavior Experience with marketing automation to craft effective campaigns Strong analytical skills with expertise in data visualization and optimization

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