Special Projects Director - Marketing

ATOMS Careers page; San Francisco (CA); On-site; USD 170,000 - 215,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Company-paid life and disability

401(k) with matching

HSA options

Discretionary vacation days

8 paid holidays per year

Job summary

ATOMS is building the next era of physical AI with real-world robots and a PLG-driven growth mindset. We are seeking a senior growth leader to shape onboarding, activations, and lifecycle campaigns while owning cross-product upsell and partnerships.

You will drive data-informed initiatives, define go-to-market for partnerships, and align product, BD, and marketing to accelerate revenue in a fast-scaling environment.

Qualifications

• 8+ years in growth marketing, growth product, or product-led growth roles.
• Experience leading product or partnership launches.
• Operator experience in a $50M+ ARR environment (SaaS, marketplace, or high-growth product).
• Proven cross-functional execution with engineering and product.
• Concrete track record of shipping growth experiments—activation lifts, conversion improvements, upsell motions.
• Experience leading at least one significant GTM launch end-to-end.
• Strong technical fluency. Comfortable in SQL, Mixpanel/Amplitude, and modern growth tooling.
• Strong product and commercial instincts; ability to push back when needed.
• Exceptional communication skills with senior stakeholders.
• Bonus: PLG motions in SMB software, lifecycle marketing, or co-marketing with strategic partners.

Responsibilities

• Partner with Product and Engineering on product-led growth, onboarding, in-product nudges, and lifecycle triggers.
• Own upsell/cross-sell motion across the product suite and drive cross-product adoption.
• Improve funnel and conversion across signup, activation, and expansion.
• Lead GTM for new partnership launches with cross-functional coordination.
• Build 0-to-1 partnership launch motions: positioning, messaging, launch plan, enablement.
• Develop a quantitative experimentation roadmap with clear hypotheses and prioritization.
• Create measurement infrastructure: funnel reporting, cohort analysis, experiment readouts (GA4, Mixpanel, Looker, Snowflake).
• Identify and lead high-leverage special projects (pricing/packaging, segment expansions).
• Partner with Performance Marketing, Brand, and Sales for full-funnel alignment.
• Be a strategic thought partner to leadership on growth strategy and sequencing bets.

Skills

Growth marketing

Product-led growth

Cross-functional collaboration

Executive communication

Strategic thinking

Tools

SQL

Mixpanel

Amplitude

Looker

Snowflake

Job description

Atoms is building the machines that power the next era of progress.

Over the last decade, software has transformed the digital world. But the physical world, where food is made, minerals are mined, goods are moved, and industries are run, remains far less intelligent, far less efficient, and far more constrained. We’re changing that.

Atoms builds Physical AI—real-world robots for the industries that move civilization forward, starting with food, mining, and transport. Our systems are designed to understand, predict, and control the real world with precision, turning complex physical operations into something more reliable, more scalable, and more productive.

This work requires more than robotics. It requires deep integration across hardware, software, AI, operations, manufacturing, and real estate. We don’t just build machines in a lab. We deploy them into real environments, operate them, learn from them, and improve them until they work at scale.

We are roboticists, engineers, operators, and builders. We believe the next great technology companies will not only transform information, but the physical systems that shape everyday life.

If you want to work on hard problems with real-world impact, join us.

What you'll do

• Partner directly with Product and Engineering on product-led growth. Help shape onboarding, activation, in-product nudges, and lifecycle triggers that get restaurant operators to value faster and keep them there.
• Own Otter's upsell and cross-sell motion across the product suite (order aggregation, virtual brands, analytics, and more). Identify the highest-leverage expansion opportunities, partner with eng/product to build the surfaces and signals, and run the campaigns that drive cross-product adoption.
• Drive funnel and conversion improvements across the customer journey— signup, activation, and expansion. Write hypotheses, scope experiments with PMs and engineers, and read results honestly.
• Lead GTM for new partnership launches. Define positioning, target segments, launch sequencing, and success metrics. Coordinate Product, BD, Sales, Brand, and Lifecycle so each launch lands coherently.
• Build the 0-to-1 motion for each partnership launch: positioning, messaging, launch plan, sales enablement, website surfaces, lifecycle campaigns, and measurement framework.
• Develop a quantitative experimentation roadmap with clear hypotheses, prioritization, and a cadence that compounds learning.
• Build the measurement infrastructure that gives leadership confidence in growth decisions — funnel reporting, cohort analysis, and experiment readouts using GA4, Mixpanel, Looker, or Snowflake.
• Identify and lead other high-leverage special projects outside the standard roadmap — segment expansions, pricing/packaging changes, and anything else leadership wants pushed hard for a quarter or two.
• Partner with Performance Marketing, Brand, and Sales for full-funnel alignment, without owning paid acquisition day-to-day.
• Be a strategic thought partner to Otter's leadership on growth strategy, PLG vs sales-assisted motions, and how to sequence product and partnership bets.

What we're looking for

• 8+ years in growth marketing, growth product, or product-led growth roles, with experience also leading product or partnership launches.
• Operator experience in a $50M+ ARR environment (SaaS, marketplace, or high-growth product company), ideally with SMB or operator-facing products.
• Proven cross-functional execution with engineering and product. You think in terms of product surfaces, not just campaigns, and you can write briefs engineers can build from.
• Concrete track record of shipping growth experiments — activation lifts, conversion improvements, upsell motions — with results you can speak to.
• Experience leading at least one significant GTM launch (product or partnership) end-to-end.
• Strong technical fluency. Comfortable in SQL, Mixpanel/Amplitude, and modern growth tooling. You can pull your own data and design your own tests.
• Strong product and commercial instincts. You're comfortable pushing back on Product about positioning and on BD about partnership terms when the math doesn't work.
• Comfortable in a high-growth, high-ambiguity environment where the scope of the role will shift across quarters.
• Exceptional communication skills, with the ability to influence and present to senior stakeholders.
• Bonus: experience with PLG motions in SMB software, lifecycle marketing, or co-marketing with strategic partners.

What else you need to know

This role is based in our San Francisco office. Atoms is a company driven by invention and continuous change - we are constantly reimagining our industries, building new products, and refining how we operate. We do our best work together. That’s why all of our office-based teams work onsite, five days a week.

Compensation

The base salary range for this role is $170,000 - $215,000 per year.

Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.

Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance-based bonus.

Benefits Summary (USA Full-Time Exempt Employees)

• Medical, dental, and vision insurance (multiple plans, incl. HSA options).
• Company-paid life and disability insurance (short- and long-term).
• Voluntary insurance: accident, critical illness, hospital indemnity.
• Optional supplemental life insurance for self, spouse, and children.
• 401(k).
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Discretionary vacation days
• 8 paid holidays per year

Benefits are subject to change at the company's discretion.

Atoms accepts applications on an ongoing basis.

As set forth in ATOMS Careers page’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.