Growth Marketer

Boston Human Capital Partners Inc; Boston (MA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Retirement plans

Paid time off

Opportunities for professional development

Job summary

A technology startup in Boston is seeking a dynamic Marketing leader to spearhead marketing efforts across its consumer technology portfolio. The ideal candidate will have a proven track record of leading products from the 0‑1 stage, with responsibilities including user acquisition and brand clarity. Competitive salary and benefits offered. This is a virtual role with occasional in-person meetings in Boston.

Qualifications

• Proven experience in leading marketing efforts from the 0‑1 stage.
• Exceptional writing and communication skills.
• Creative, high-energy, positive, fun, confident, and humble personality.

Responsibilities

• Develop and execute strategies to acquire high‑value users.
• Ensure absolute clarity and consistency for all our brands.
• Conduct market research and analyze competitors to inform marketing strategies.
• Participate in usability testing sessions to understand customer interactions.
• Engage in email customer support to gain insights into customer experiences.

Skills

User Acquisition

Brand Clarity

Market Research

Usability Testing

Customer Support

Tools

Google Analytics

Social media management tools

CRM software

Job description

About Us

We build innovative consumer software. In just two years, we’ve sold one company (a podcast player) and have another for sale (a Chinese chess site). Our current projects include:

• A dating app launched in Boston in May 2024.
• A travel influencer platform.
• Event invitations and photo albums website.
• Group calendaring platform.
• Social gaming with live video platform.

About the Role

We are seeking a dynamic and experienced Marketing leader to spearhead our marketing efforts across our diverse portfolio of consumer technology startups. The ideal candidate has a proven track record of taking products from the “0‑1” stage successfully (0‑1M users).

Responsibilities

1. User Acquisition (60‑70%)
   • Develop and execute strategies to acquire high‑value users.
   • Provide feedback to product managers and designers to enhance consumer value propositions and drive virtual growth features.
   • Collaborate with consultants on digital marketing efforts to ensure cost‑effective user acquisition.
   • Utilize social media and influencer programs to grow product awareness and engagement.
   • Innovate and implement growth hacking techniques.
2. Brand Clarity (15‑20%)
   • Ensure absolute clarity and consistency for all our brands.
   • Work with a talented copywriter consultant to refine key messaging across products and websites.
3. Market Research and Competitive Analysis (5‑10%)
   • Conduct market research and analyze competitors to inform marketing strategies.
4. Usability Testing (5‑10%)
   • Participate in usability testing sessions led by our product team to understand customer interactions and identify improvement areas.
5. Customer Support (5%)
   • Engage in email customer support to gain insights into customer experiences and feedback.

Requirements

• Proven experience in leading marketing efforts from the 0‑1 stage.
• Exceptional writing and communication skills.
• Creative, high‑energy, positive, fun, confident, and humble personality.

Compensation and Benefits

• Competitive salary and benefits package, including health insurance, retirement plans, and paid time off.
• Opportunities for professional development and career growth.

Our Culture

We foster an inclusive, innovative, and collaborative work environment. We value creativity, passion, and a drive for excellence. Our team is dedicated to building impactful consumer software and making a difference in the tech industry.

Tools and Technologies

• Familiarity with digital marketing tools and platforms (e.g., Google Analytics, social media management tools, CRM software) is preferred.

Diversity and Inclusion

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Process

Interested candidates should submit their resume and a cover letter detailing their relevant experience and why they are a good fit for this role.

Workstyle

• Virtual company with occasional in‑person meetings in Boston (once a week). Ideal candidate will be located in the Boston area, or someone who can attend a day a week in Boston, or a couple days every two weeks.
• High usage of Zoom, email, Slack, Google Docs, and Figma.
• Engineering partnership primarily with Arbisoft.com (Pakistan); the marketing leader will not need to work regularly with the engineering team.