Growth - Lifecycle Lead (B2B)

OpenAI, Inc.; San Francisco (CA); Hybrid; USD 239,000 - 325,000; Full time

Benefits offered by this job

Relocation assistance

Hybrid work model

Office in San Francisco

Job summary

OpenAI, Inc. seeks a Lifecycle Lead to build the company-wide owned-channel capability for SMB lifecycle management across onboarding, activation, retention, and monetization.

This senior leader will partner with Engineering to build the orchestration and deployment platform, and establish the operating model for evergreen programs at scale. You will sit at the intersection of platform, product, and campaign strategy, collaborating with Engineering, Product, Data Science, Analytics, PMM, and

Qualifications

• 10+ years of lifecycle, CRM, retention, growth, product marketing, or marketing technology.
• Track record building and scaling lifecycle tooling or platforms with engineering.
• Strong fluency across event and identity models, data pipelines, segmentation, triggering and experimentation.

Responsibilities

• Define and own the company-wide lifecycle and owned-channel engagement vision and operating model.
• Collaborate with Engineering, Product, Data Science, Analytics to shape tooling and infrastructure.
• Design scalable deployment workflows including templates, governance, SLAs, and incident response.
• Translate audience and business goals into evergreen journeys across onboarding, activation, retention, and monetization.
• Lead design, launch, and optimization of templates and journeys across email, push, and in-product messaging.
• Partner with Growth DS to build a measurement system connecting reach, delivery, and value through experiments.
• Inform and optimize the owned-channel upsell strategy with high deliverability and localization.

Skills

Lifecycle marketing

CRM & retention

Growth product marketing

Data pipelines

APIs & integrations

Experimentation & measurement

Stakeholder management

Job description

The Growth team drives user and revenue growth across ChatGPT's consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.

About the Role

We are hiring a Lifecycle Lead to build the company-wide owned-channel capability that helps teams reach businesses with relevant, timely, and trustworthy experiences. This senior, hands-on leader will set the small and medium business lifecycle strategy, partner with Engineering to build the orchestration and deployment platform, and establish the operating model that allows teams across the company to launch and improve evergreen programs safely at scale.

You will sit at the intersection of platform, product, and campaign strategy. You will partner with Engineering, Product, Data Science, and Analytics on the underlying systems, and with Product Marketing Managers and other client teams to design journeys that help new, active, and returning businesses reach value and build durable habits.

This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Partner with B2B product to set the company-wide vision, roadmap, and operating model for lifecycle and owned-channel engagement.
• Partner with Engineering, Product, Data Science, and Analytics to shape the tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, quality assurance, and observability.
• Define scalable deployment workflows—including self-service and centrally supported paths, intake, templates, approvals, governance, service levels, and incident response—so teams across the company can launch safely and efficiently.
• Partner with Product Marketing Managers and other client teams to translate audience, product, and business goals into evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization.
• Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging, including the deep-linked landing and post-click product experiences that complete the loop.
• Partner with Growth DS to build a measurement system that connects reach, eligibility, delivery, engagement, landing behavior, task completion, retained activity, and incremental value through sound experiments and holdouts.
• Optimize the small and medium business lifecycle portfolio—not just individual sends—by improving inventory, relevance, personalization, prioritization, and per-user frequency.
• Inform our owned channel / upsell strategy–establish a high bar for deliverability, user preferences, localization, and operational quality, and trust while influencing senior stakeholders across the company.

You might thrive in this role if you have:

• 10+ years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology, ideally in a global B2B business serving self serve small businesses, enterprises, and developers.
• A track record of building and scaling lifecycle tooling or platforms with Engineering for multiple teams, products, audiences, or markets.
• Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems; coding experience is not required.
• Deep campaign and journey craft, with experience designing evergreen programs that move users from message to product value and durable behavior.
• Strong experimentation and measurement judgment, including incrementality, holdouts, cohort quality, retention, and lifetime value—not just delivery or click metrics.
• Experience creating operating models, governance, templates, and quality standards that increase organizational velocity without creating channel chaos.
• Executive-level cross-functional influence and clear communication across Engineering, Product, Data Science, Analytics, PMM, Creative, Legal, Privacy, and regional teams.
• A hands-on, systems-oriented leadership style: you can set a multi-year direction, write the brief, inspect the journey, diagnose failures, and make pragmatic tradeoffs in a fast-moving environment.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form . No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link .

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Compensation

$239K – $325K + Offers Equity

The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
• 401(k) retirement plan with employer match
• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend to fuel your professional growth
• Daily meals in our offices, and meal delivery credits as eligible
• Relocation support for eligible employees
• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

More details about our benefits are available to candidates during the hiring process.

This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.