Growth Lead: Organic Growth & Creator Partnerships

PetsApp; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Heartbeat is seeking a growth-focused product marketing leader to own the narrative, channel strategy, and creator partnerships that drive demand for paid online communities. You will shape positioning, customer stories, and organic growth, partnering with a cross-functional team to scale across social, education, and partnerships.

You’ll own lifecycle marketing, experiments, and a multi-channel program with a strong emphasis on AI agents and creator-led growth, while collaborating with

Qualifications

• > Revenue ownership: owned growth numbers and accountability.
• > Product marketing & storytelling: positioned products and narrated customer value.
• > Organic growth: drove growth through content, social & creator partnerships.
• > High test velocity: shipped 15-20+ experiments monthly.
• > SMB or B2C motion: experience selling to individuals/small businesses.
• > Creative instincts: capable of directing creative work and messaging.
• > Analytical self-sufficiency: self-serve data and hypothesis testing.
• > Experienced with AI agents: used AI tools/agents in growth work.
• > Based in NYC: in-person meetups 2-3x weekly during initial period.

Responsibilities

• > Own the growth strategy end-to-end across channels and contractors.
• > Own narrative: messaging, customer stories, competitive positioning, organic distribution.
• > Build and scale organic content and creator partnerships to drive demand.
• > Manage partner programs and paid amplification with agency partners.
• > Optimize lifecycle marketing and experiments to move users through pricing tiers.
• > Work with growth tools and AI agents to accelerate output and campaigns.

Skills

Revenue ownership

Product marketing

Organic growth

A/B testing

SMB/B2C motion

Creative instincts

Analytical mindset

AI agents

Based in NYC

Job description

Heartbeat is seeking a growth-focused product marketing leader to own the narrative, channel strategy, and creator partnerships that drive demand for paid online communities. You will shape positioning, customer stories, and organic growth, partnering with a cross-functional team to scale across social, education, and partnerships.

You’ll own lifecycle marketing, experiments, and a multi-channel program with a strong emphasis on AI agents and creator-led growth, while collaborating with