Growth Lead

Raylu; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Lunch benefits

Wellness benefits

Citi Bike benefits

Health insurance

Dental insurance

Vision insurance

401(k) with 3% automatic contribution

Job summary

Raylu is seeking a Growth Lead to own growth investments and translate them into measurable pipeline. You will collaborate with founders and leaders across Growth, Sales, and Product in a full-funnel role.

You'll own the channel mix end-to-end, including SEO, AEO, paid social, outbound, referrals, events, content, and product-led motions. Expect high autonomy, a real budget, and a path to leadership roles as Raylu scales.

Qualifications

• 4+ years in growth, demand generation or performance marketing at a fast-growing B2B company, ideally early stage.
• Track record of owning outcomes (pipeline, meetings, revenue).
• Hands-on experience with SEO and paid social, with understanding of AI answer engines impacting search.
• Ability to rank and reallocate spend by ROI and to kill/scale based on data.

Responsibilities

• Own the full funnel and connect spend to meetings, pipeline and revenue.
• Grow SEO and AEO; optimize for investors with strong search presence.
• Run paid social campaigns and measure cost per qualified meeting.
• Test new channels and product-led signals with clean experiments.
• Set channel strategy and reallocate budget based on ROI with data.

Skills

Growth marketing

Demand generation

Performance marketing

Cross-functional collaboration

Tools

SEO

Paid social

AI tools

Job description

Private markets shape which companies get built and how innovation scales - yet origination still runs on manual workflows and fragmented tools. Raylu is the AI origination engine for private markets, so every investor can see more of the market, qualify faster, and move first.

We’re not building generic AI. Raylu is purpose-built for Growth Equity and PE - already powering sourcing for leading funds with:

• Real-time market maps aligned to your thesis
• Standardized, enriched company signals and benchmark
• Deep contextual research on emerging companies
• Automated, fund-voice outreach to founders and execs

The Role

We're hiring a Growth Lead to own where Raylu invests in growth, and to turn that investment into measurable pipeline. You'll work alongside the founders, Head of Growth, Sales, and Product.

This is a full-funnel, multi-channel seat. You'll own the channel mix end to end: SEO and AEO, paid social, outbound, referrals, events, content and product-led motions. Each half, you'll decide which channels get more dollars and effort, which get cut, and which new ones are worth a test. Then you'll defend those calls with data.

It's high-impact and high-autonomy: you'll have a direct line to leadership, real budget, and the space to build the playbook rather than follow one.

What You'll Do

• Own the full funnel. Connect spend to meetings, pipeline and revenue, and work with sales to lift lead quality and conversion
• Grow SEO and AEO. Make Raylu the answer when investors search, or ask an AI assistant, about deal sourcing and origination
• Run paid social. Reach partners and deal teams at PE, growth and VC funds on LinkedIn and beyond, measured on cost per qualified meeting
• Test new channels. Find what we aren't running yet, including product-led signals, and run clean tests to scale or kill fast
• Set the channel strategy. Each half, rank channels by ROI, move budget to what works, cut what doesn't, and defend the call with data
• Build referral and community loops. Turn customers, investors and friends of Raylu into a steady source of warm, high-intent introductions
• Shape the narrative. Ship launch campaigns, case studies and thought leadership that make Raylu the default name in AI origination
• Build with AI. Create the AI workflows behind research, personalization and operations; this is how the whole team works

What We're Looking For

• 4+ years in growth, demand generation or performance marketing at a fast-growing B2B company, ideally early stage.
• A track record of owning outcomes (pipeline, meetings, revenue), not just activity or channel-level reporting.
• Hands-on experience with SEO and paid social, and a working view of how AI answer engines are changing search.
• Proven ability to rank and reallocate spend across channels by ROI, and to kill or scale based on evidence.
• Comfort identifying, testing and standing up entirely new channels, not only running the established ones.
• Strong grasp of funnel metrics and attribution, balanced with practical judgment about what the data can and can't tell you.
• A strong cross-functional operator who works well with product on signals, with sales on lead quality and handoff, and with founders on strategy.
• Efficiency-obsessed: you pressure-test where every dollar and hour goes before committing it.
• Clear, sharp writing; you can turn a complex product into a message an investor cares about.
• Hands-on with AI tools and no-code workflows, and excited to push them further.
• Genuine interest in private markets, AI and how capital gets allocated.
• High agency: you find the problem, propose the fix and ship it without waiting to be told.

Your first 90 Days:

Days 1–30: Audit every channel, tool and data source. Map the funnel from first touch to closed deal and find where we're blind.

Days 31–60: Present a ranked channel plan with budget, targets and kill criteria. Launch the first SEO/AEO and paid social tests, plus at least one new-channel experiment.

Days 61–90: Report results to leadership, reallocate toward what's working, and propose the first hire or agency the plan needs.

Big bonus points:

Marketing strategy experience is a major plus. If you've owned positioning, messaging, segmentation or a go-to-market plan, not just executed campaigns inside one, tell us about it. We want someone who can set the strategy and then run the initiatives that deliver it.

Why Join Raylu?

• Real traction: selling into leading private-markets funds; clear, referenceable outcomes
• Talent density: small, mission-obsessed team - big scope, zero bureaucracy
• Speed: ship fast with direct lines to product, data, and leadership
• A real path: this role is built to grow into AE, GTM strategy, or RevOps as Raylu scales
• Category moment: AI is rewiring origination; Raylu is the platform built for it

$150K–$200K base + meaningful equity

• Daily paid lunches; wellness + Citi Bike benefits
• Health, dental, and vision insurance
• 401(k) with 3% automatic contribution (no vesting)
• High-performance in-office culture in Midtown Manhattan (Mon–Fri)