Growth Lead

GovDash; New York (NY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

GovDash is hiring a Growth Lead in New York to drive demand, build attribution infrastructure, and generate pipeline across the platform.

You’ll own the campaigns from strategy to execution, collaborating closely with product marketing, sales, engineers, and content to move opportunities through the funnel. We value AI-enabled, data-driven growth and ownership of outcomes.

Qualifications

• 3 to 5 years in B2B SaaS marketing with demand gen and positioning.
• Hands-on marketing ops: segmentation, automation and tracking.
• Experience marketing to government contractors or enterprise software buyers.

Responsibilities

• Build, launch, and optimize demand generation campaigns across LinkedIn, Google, Reddit, and Bing.
• Build and manage audiences behind every campaign: segment, lists in HubSpot and ad platforms.
• Develop marketing automation workflows routing leads and triggering nurture with SLA handoff to sales.
• Own the tracking layer: GTM, conversions, and UTMs for full attribution.
• Collaborate with product marketing for launches: enablement, email, LinkedIn, blogs, landing pages, webinars.
• Anchor campaigns to major solicitations and vehicles as they hit the street.
• Report weekly on pipeline indicators and adjust quickly when a channel underperforms.

Skills

Demand generation

B2B SaaS marketing

Pipeline management

Marketing ops

Campaign strategy

Analytics & attribution

Tools

Google Analytics

Google Ads

Looker Studio

SEMrush

HubSpot

Job description

GovDash helps businesses win and deliver government contracts that advance American interests.

Our AI platform is a single, secure, workflow-driven system for the full contracting lifecycle, from opportunity discovery and capture through proposal execution, award, and post-award operations.

In 2025 alone, GovDash customers won more than $5B in government contracts. We’ve raised $42M to move faster on product and scale GovDash nationwide.

About the role

We’re hiring a Growth Lead to drive demand, build attribution infrastructure, and generate pipeline across the platform.

The basics

• GovDash is a single, secure platform for the full contracting lifecycle: discovery, capture, pricing, proposals, and post-award.

• Our customers won more than $10B in government contracts in 2025. We\'ve raised $42M to scale nationwide.

• You'll own the campaigns that put GovDash in front of government contractors and turn attention into qualified pipeline.

• This is a builder's role. You run the full motion from strategy to execution to measurement, and you own the number.

• Full-time, in New York, in office 5 days a week with one flex day to WFH. You'll report to the Head of Growth and work daily with other product marketing, field marketing, sales, engineers, and content.

Why join?

• Government contracting is a massive, underserved market, and the tooling has not caught up. You'll help build the brand that wins it.

• You own outcomes end-to-end. No handoffs, no space between you and impact.

• What you ship generates real pipeline every month, and you'll see it.

• We're AI-first. You'll use AI tools daily to move faster, not do manual work.

• Direct line to leadership. What you learn in the market shapes the roadmap and how we go to market.

What you'll do

• Build, launch, and optimize demand generation campaigns: paid across LinkedIn, Google, Reddit, and Bing, lifecycle and nurture programs, and landing pages that convert.

• Build and manage the audiences behind every campaign: segment, build the lists in HubSpot and the ad platforms, keep them clean.

• Build the marketing automation and workflows that route leads, trigger nurture, and hand off to sales on SLA.

• Own the tracking layer: Google Tag Manager, conversion tracking, and UTMs, so every dollar and every lead is attributable.

• Partner with product marketing to bring launches to market: enablement, email, LinkedIn, blog, landing page, and webinars.

• Anchor campaigns to major solicitations and vehicles as they hit the street.

• Report weekly on pipeline indicators and adjust fast when a channel underperforms.

What we're looking for

• 3 to 5 years in B2B SaaS marketing, with reps on both demand gen and positioning. A pipeline-heavy background is a plus.

• At least one campaign you can walk us through with numbers: what you spent, what it generated, what you changed.

• Hands-on marketing ops: audience segmentation, automation and workflows, UTM tracking, and standing up Google Tag Manager and conversion tracking yourself.

• Fluency with the tool stack: Google Analytics, Google Ads, Looker Studio, SEMrush, or similar.

• Experience running paid across Reddit Ads, Bing Ads, LinkedIn, and ABM platforms.

• Strong writing. You turn a technical feature into a message a busy executive gets in ten seconds.

• AI-pilled. You use AI tools obsessively and have opinions on how to build with them.

• Experience marketing to government contractors or enterprise software buyers.

• Care about America and her interests.

About the process

We move fast:

• Call with the Head of Growth

• Deeper call with a current team member

• Take-home exercise

• Final panel interview to go over it

• Call with Sean (CEO)

• (Reference Check) Offer