Growth Insights Manager, Shopper & Category Strategy

Coulter Services; Grand Rapids (MI); On-site; USD 70,000 - 120,000; Full time

Job summary

Coulter Services is seeking a business strategy partner to leverage shopper, consumer, category, and retail data to uncover growth opportunities and inform key decisions.

You will lead performance analysis, facilitate category reviews, and develop recommendations for shelf, assortment, and digital experiences, collaborating with cross-functional teams to enhance the shopper experience and drive sustainable category growth.

Qualifications

• Strong analytical skills with the ability to connect data to business outcomes.
• Experience interpreting shopper/consumer/category/retail data for strategy development.
• Proven capability to lead performance analysis and category review processes.
• Ability to generate clear, practical recommendations for shelf, assortment, and digital solutions.
• Effective cross-functional communication and partnership skills.

Responsibilities

• Lead performance analysis and uncover actionable insights from cross-functional data sources.
• Conduct research and facilitate category reviews to identify trends, gaps, and growth opportunities.
• Develop recommendations for shelf, assortment, and digital experiences based on customer and category performance.
• Collaborate with cross-functional teams to improve the overall shopper experience.
• Support sustainable category growth through data-driven strategy and continuous improvement.

Skills

Strong analytical skills

Data interpretation for strategy

Lead performance analysis

Shelf/assortment/digital solution recs

Cross-functional communication

Job description

Coulter Services is seeking a business strategy partner to leverage shopper, consumer, category, and retail data to uncover growth opportunities and inform key decisions.

You will lead performance analysis, facilitate category reviews, and develop recommendations for shelf, assortment, and digital experiences, collaborating with cross-functional teams to enhance the shopper experience and drive sustainable category growth.