Growth-Focused Product Marketing Lead, Ads

Meta; Salem (OR); On-site; USD 160,000 - 224,000; Full time

Job summary

Meta is seeking a Product Marketing Manager to drive market requirements and go-to-market plans for advertiser interfaces across Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will lead cross-functional efforts to shape product strategy and positioning for key audiences.

The role requires 10+ years in tech marketing or product management, strong analytical abilities, and excellent communication. A Bachelor's degree is required; MBA preferred.

Qualifications

• 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
• Experience leading cross-functional teams through influence and driving resolution
• Analytical, data driven decision-maker with deductive reasoning to simplify complex issues
• Organizational and interpersonal skills, prioritization, problem-solving, multitasking and independent work
• Communication with technical, business, and external stakeholders
• Bachelor's Degree in Business, Marketing or Related discipline

Responsibilities

• Lead market assessment, quantitative analysis, qualitative feedback and represent market requirements to Product Management and Engineering
• Understand advertiser needs and product risk areas to prioritize recommendations for product, engineering and design
• Drive cross-functional projects to build innovative solutions for advertisers to be integrated into the platform
• Own go-to-market strategy for a portfolio by guiding cross-functional teams in messaging and positioning
• Enable go-to-market teams at scale with effective messaging for diverse audiences
• Partner with brand and integrated marketing on outbound strategies to drive awareness and adoption

Skills

Cross-functional leadership

Analytical thinking

Communication skills

Organizational skills

Interpersonal skills

Multitasking

Independent work

Education

Bachelor's Degree in Business, Marketing or Related discipline

MBA or other relevant advanced degree

Job description

Meta is seeking a Product Marketing Manager to drive market requirements and go-to-market plans for advertiser interfaces across Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will lead cross-functional efforts to shape product strategy and positioning for key audiences.

The role requires 10+ years in tech marketing or product management, strong analytical abilities, and excellent communication. A Bachelor's degree is required; MBA preferred.