Growth-Focused Product Manager, Direct-to-Consumer

Augustine Institute Inc; Florissant (MO); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

The Augustine Institute in Florissant, MO, is seeking a seasoned Product Manager for Consumer Products to own end-to-end growth of direct-to-consumer offerings, applying consumer psychology and rapid experimentation to maximize user acquisition, daily active engagement, and retention.

You will lead cross-functional teams—technology, marketing, content, and customer success—and deliver frictionless, emotionally resonant experiences that help Catholics understand, live, and share their faith.

Qualifications

• Bachelor’s degree is required; an advanced degree in business or related field is preferred.
• Minimum of three years of experience in a similar product-development/management leadership role or related field.
• Deep understanding of the Catholic Church with a strong fundamental understanding in faith formation and catechesis.
• Ability to learn about and advocate for what customers want and need to grow in the faith and/or teach the faith.
• Proven track record of successfully launching and managing products in a fiscally responsible manner.
• Exercise sound judgment and discretion in all interactions and decision-making.
• A proactive and solutions-oriented mindset, with a strong attention to detail.
• Strong analytical skills with the ability to make data-driven decisions.
• Exceptional organizational and time management skills, with the ability to prioritize and manage multiple tasks simultaneously.
• Proficiency in Microsoft Office Suite and other relevant software tools.

Responsabilités

• Develop and communicate a clear, prioritized product roadmap that aligns with organizational goals and ensures successful implementation.
• Lead the product vision, lifecycle, and growth strategy for direct-to-consumer offerings.
• Develop quantitative business cases, market forecasts, and strategic justifications for new and prospective consumer product features and offerings
• Create and implement comprehensive go-to-market strategies, designing high-converting onboarding and product adoption funnels.
• Run continuous multivariate and split tests on UI/UX elements and workflow details to drive incremental conversion lifts using large quantitative datasets.
• Leverage consumer psychology to maximize daily active usage and long-term user retention.
• Optimize the consumer checkout experience, freemium conversion triggers, subscription models, and frictionless payment funnels.
• Direct UI/UX and product design decisions to ensure intuitive, accessible, and deeply engaging user interactions.
• Advocate for an exceptional user experience, leveraging customer research and insights to improve every user interaction with the products.
• Manage day-to-day project coordination, ensuring timely delivery of product initiatives.
• Work with cross-functional stakeholders, including engineering, design, marketing, sales, and content teams, to implement projects effectively and on time.
• Monitor project progress, identify risks, and take proactive measures to address challenges.
• Optimize the user experience by analyzing feedback, usability data, and industry best practices.
• Clearly communicate product developments, updates, and changes to internal and external stakeholders.
• Monitor product performance and implement optimizations to enhance user engagement.
• Serve as the primary point of contact for product-related inquiries and initiatives.
• Develop training and documentation to support product maintenance.
• Stay informed about industry trends, emerging technologies, and best practices.
• Other responsibilities as directed by the Vice President, Product and Marketing.

Connaissances

Catholic Church understanding

Customer needs advocacy

Product launch track record

Judgment and discretion

Solutions orientation

Data-driven decisions

Time management

Attention to detail

Proactive mindset

Formation

Bachelor’s degree in business or related field

Outils

Microsoft Office Suite

Description du poste

The Augustine Institute in Florissant, MO, is seeking a seasoned Product Manager for Consumer Products to own end-to-end growth of direct-to-consumer offerings, applying consumer psychology and rapid experimentation to maximize user acquisition, daily active engagement, and retention.

You will lead cross-functional teams—technology, marketing, content, and customer success—and deliver frictionless, emotionally resonant experiences that help Catholics understand, live, and share their faith.