Growth-Focused Marketing & Social Media Specialist

Anchorage Daily News; Anchorage (AK); On-site; USD 42,000 - 64,000; Full time

Job summary

Anchorage Daily News in Anchorage, Alaska seeks a Marketing & Social Media Specialist to develop and execute campaigns across ADN, Peak2Peak Events, and Elevate Digital Marketing Solutions. You will grow engagement, drive event ticket sales, and support client growth while managing multiple brands and deadlines.

You will handle social content, paid campaigns, email marketing, live event coverage, and performance analysis using GA4 and Meta tools, delivering polished, client-ready work and

Qualifications

• 2+ years of experience in marketing, social media, or digital campaigns.
• Experience managing social content, email campaigns, and paid social advertising.
• Event marketing experience preferred.

Responsibilities

• Develop and execute social media and email campaigns to drive event ticket sales and attendance.
• Build promotional timelines in coordination with events and marketing teams.
• Create engaging content including posts, reels, short-form videos, and live coverage.
• Represent company brands professionally at community events.
• Manage and grow social media accounts for ADN brands and agency clients.
• Develop content calendars and tailor content to each brand/audience/platform.
• Write clear, engaging copy and produce visual content supporting campaign goals.
• Maintain brand consistency and quality before publishing.
• Build and monitor paid campaigns in Meta Ads Manager.
• Coordinate campaign objectives, creative, audiences, and budgets with internal teams.
• Monitor campaign delivery and performance and adjust for results.
• Ensure advertising content aligns with brand standards and client expectations.
• Build and optimize email campaigns to increase engagement, ticket sales, and revenue.
• Coordinate campaign copy, creative, audience selection, and deployment schedules.
• Review and test emails before sending to ensure accuracy.
• Support marketing initiatives that grow traffic and sales for the ADN Store.
• Track campaign performance using GA4, Meta Business Suite, Meta Ads Manager, and email reporting tools.
• Evaluate results against goals and identify opportunities to improve performance.
• Provide updates and recommendations to internal teams and clients.
• Apply findings to future content, audience targeting, and planning.
• Work closely with events, sales, marketing, and agency teams to coordinate priorities and deliverables.
• Manage multiple projects, brands, and deadlines while maintaining quality.
• Communicate progress, approvals, and potential concerns early.
• Take ownership from planning through delivery and reporting.

Skills

Marketing

Social media

Digital campaigns

Copywriting

GA4

Meta Ads Manager

Canva

Adobe Creative Suite

Email marketing platforms

Tools

Meta Ads Manager

GA4

Canva

Adobe Creative Suite

Job description

Anchorage Daily News in Anchorage, Alaska seeks a Marketing & Social Media Specialist to develop and execute campaigns across ADN, Peak2Peak Events, and Elevate Digital Marketing Solutions. You will grow engagement, drive event ticket sales, and support client growth while managing multiple brands and deadlines.

You will handle social content, paid campaigns, email marketing, live event coverage, and performance analysis using GA4 and Meta tools, delivering polished, client-ready work and