Growth-Focused Healthcare Marketing Coordinator

ENT and Allergy of FL.; Tampa (FL); On-site; USD 52,000 - 68,000; Full time

Benefits offered by this job

Medical, Dental and Vision

Company-paid STD/LTD/Life

401(k)

Paid Holidays

PTO

Company uniforms provided

Job summary

Florida ENT & Allergy, a division of ENT and Allergy Associates of Florida, seeks a full-time Marketing Coordinator to lead digital marketing, vendor oversight, and growth marketing across 12 locations in Hillsborough, Pinellas and Pasco counties.

You will manage budgets, analyze performance, and create materials to promote services and employer branding while ensuring brand consistency across offices.

Qualifications

• Strong business acumen and comfort discussing budgets, contracts, and return on investment.
• Confident, professional communicator who can negotiate and hold vendors accountable.
• Analytical and comfortable working with data.
• Highly proficient in Microsoft Excel.
• Creative and comfortable with graphic design, Canva, AI platforms.
• Organized and detail‑oriented, able to manage multiple projects and competing priorities.
• Technology‑savvy and quick to learn new systems.
• Able to work independently while collaborating with leadership and team members.
• Takes initiative and sees problems as opportunities.

Responsibilities

• Serve as the practice's primary point of contact with our outside digital marketing company and other marketing vendors.
• Evaluate vendor invoices, contracts, proposals, and performance reports to verify pricing is competitive and that services delivered align with agreed-upon terms and expected outcomes
• Monitor and evaluate website SEO, Google Ads campaigns, including keyword selection, bidding strategy, ad spend, and cost per lead and per new patient
• Recommend how the marketing budget should be allocated across services, Google Ads, keywords, and other channels, and adjust based on results
• Analyze service line volume and growth potential to identify the practice's highest-value services, and develop targeted marketing strategies to promote them
• Develop marketing and outreach materials that position Florida ENT & Allergy as an employer of choice for physicians and providers who may be interested in joining our group
• Support digital marketing, social media, website content, online reputation, and brand initiatives
• Create and update marketing materials, flyers, presentations, graphics, signage, and other visual communications
• Support marketing for new office openings and service line launches
• Maintain a consistent brand across all locations
• Build and maintain spreadsheets, reports, and dashboards that track marketing spend, return on investment, and performance
• Analyze data to identify trends and opportunities that improve marketing performance and patient growth
• Help identify and implement technology, AI, and process‑improvement solutions that increase efficiency
• Work closely with the Practice Development Coordinator and the Operations Director to align marketing efforts with organizational priorities

Skills

Budget management

Vendor negotiation

Analytics

Communication

Branding

Organized

Tech-savvy

Independent work

Initiative

Tools

Microsoft Excel

Microsoft Office

Google Workspace

Canva

AI platforms

Job description

Florida ENT & Allergy, a division of ENT and Allergy Associates of Florida, seeks a full-time Marketing Coordinator to lead digital marketing, vendor oversight, and growth marketing across 12 locations in Hillsborough, Pinellas and Pasco counties.

You will manage budgets, analyze performance, and create materials to promote services and employer branding while ensuring brand consistency across offices.