Growth-Focused Fractional CMO for Paid, SEO & Conversion

Go Fractional; United States; Remote; USD 150,000 - 230,000; Part time

Job summary

Go Fractional is seeking a Fractional CMO to lead customer acquisition and build a measurable growth engine with founder-independent discipline. You will own paid channels, craft the marketing strategy, and build a team to connect marketing investment to revenue outcomes.

You will audit channels, establish cost metrics by channel, and drive growth across search, social, SEO, and partnerships while ensuring lead quality and regulatory compliance.

Qualifications

• 10+ years of marketing experience with senior leadership in performance-driven, direct-response contexts.
• Demonstrated success scaling customer acquisition for consumer services with a consultative or phone-based sales model.
• Hands-on expertise in paid search and paid social with full-funnel attribution tied to outcomes.

Responsibilities

• Audit current channels, spend, funnel performance, and customer journey from initial engagement to conversion.
• Establish and report cost per lead, per consultation, and per converted customer by channel using CRM attribution.
• Own paid search and paid social; optimize, reduce or scale spend based on business results.
• Develop a growth plan covering budget, channel mix, hiring; set performance targets.
• Own the marketing budget, channel strategy, and acquisition targets; manage CAC and LTV.
• Scale paid search, paid social, SEO, and partner programs while protecting lead quality and conversions.
• Collaborate with sales on lead scoring, response times, and consultation-to-customer conversion.
• Use customer feedback and trust signals to strengthen brand credibility and conversion rates.
• Ensure advertising and messaging comply with consumer protection and industry regulations.
• Hire and manage marketing staff and agencies; document processes to reduce single-person risk.
• Report to leadership on spending, pipeline, and returns with clear business metrics.

Skills

Senior marketing leadership

Paid search expert

Paid social expert

CRM attribution

Budget management

Team management

Analytics & reporting

Job description

Go Fractional is seeking a Fractional CMO to lead customer acquisition and build a measurable growth engine with founder-independent discipline. You will own paid channels, craft the marketing strategy, and build a team to connect marketing investment to revenue outcomes.

You will audit channels, establish cost metrics by channel, and drive growth across search, social, SEO, and partnerships while ensuring lead quality and regulatory compliance.