Fractional CMO

Go Fractional; United States; Remote; USD 150.000 - 230.000; Teilzeit

Zusammenfassung

Go Fractional is seeking a Fractional CMO to lead customer acquisition and build a measurable growth engine with founder-independent discipline. You will own paid channels, craft the marketing strategy, and build a team to connect marketing investment to revenue outcomes.

You will audit channels, establish cost metrics by channel, and drive growth across search, social, SEO, and partnerships while ensuring lead quality and regulatory compliance.

Qualifikationen

• 10+ years of marketing experience with senior leadership in performance-driven, direct-response contexts.
• Demonstrated success scaling customer acquisition for consumer services with a consultative or phone-based sales model.
• Hands-on expertise in paid search and paid social with full-funnel attribution tied to outcomes.

Aufgaben

• Audit current channels, spend, funnel performance, and customer journey from initial engagement to conversion.
• Establish and report cost per lead, per consultation, and per converted customer by channel using CRM attribution.
• Own paid search and paid social; optimize, reduce or scale spend based on business results.
• Develop a growth plan covering budget, channel mix, hiring; set performance targets.
• Own the marketing budget, channel strategy, and acquisition targets; manage CAC and LTV.
• Scale paid search, paid social, SEO, and partner programs while protecting lead quality and conversions.
• Collaborate with sales on lead scoring, response times, and consultation-to-customer conversion.
• Use customer feedback and trust signals to strengthen brand credibility and conversion rates.
• Ensure advertising and messaging comply with consumer protection and industry regulations.
• Hire and manage marketing staff and agencies; document processes to reduce single-person risk.
• Report to leadership on spending, pipeline, and returns with clear business metrics.

Kenntnisse

Senior marketing leadership

Paid search expert

Paid social expert

CRM attribution

Budget management

Team management

Analytics & reporting

Jobbeschreibung

Fractional CMO

The company is seeking a Fractional CMO to lead customer acquisition and build a measurable, founder-independent growth engine. This leader will take ownership of paid channels, develop the marketing strategy and team, and connect marketing investment to customer and revenue outcomes.

Responsibilities

• Audit current channels, spending, funnel performance, and the customer journey from initial engagement through consultation and conversion.
• Establish and report cost per lead, cost per consultation, and cost per converted customer by channel using reliable CRM attribution.
• Take ownership of paid search and paid social from company leadership; optimize, reduce, or scale spending based on business results.
• Develop a growth plan covering budget, channel mix, hiring needs, and performance targets.
• Own the marketing budget, channel strategy, and acquisition targets; be accountable for customer acquisition cost and lifetime value.
• Scale paid search, paid social, SEO, and partner programs while protecting lead quality and conversion rates.
• Partner with sales on lead scoring, response times, follow-up sequences, and improving consultation-to-customer conversion.
• Use customer feedback and other trust signals to strengthen brand credibility and conversion rates.
• Ensure advertising and messaging comply with applicable consumer protection and industry regulations.
• Hire and manage marketing staff and agencies; document processes to reduce reliance on any one person for channel management.
• Report regularly to company leadership on spending, pipeline, and returns in terms that support business performance goals.

Qualifications

• 10+ years of marketing experience, including senior leadership of a performance-driven, direct-response function.
• Demonstrated success scaling customer acquisition at a consumer services business with a phone- or consultation-based sales process.
• Hands-on expertise in paid search and paid social, with full-funnel attribution tied to business outcomes.
• Experience with a CRM or similar platform and close collaboration with a sales team.
• Proven ability to build and manage a small team and coordinate external agencies.
• Strong analytical discipline and comfort setting and reporting on CAC, CPA, LTV, and ROI metrics.

Nice to have

• Experience in regulated consumer services, such as financial, legal, or debt-related services.
• Experience preparing a business for acquisition or investment.
• Experience building SEO and content programs in competitive, high-intent categories.