Growth-Focused Digital Media & SEO Manager

Campus Sportswear; New York (NY); Hybrid; USD 120,000 - 125,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) match

Fertility benefits

Flexible Time Away

In-office lunches (NY)

Job summary

Campus Sportswear in New York is seeking a hands-on SEO and Paid Media Specialist to own organic search strategy and paid campaigns. You’ll write content, pull reports, build campaigns, and coordinate across teams, using AI tools to maintain quality in a fast-paced environment.

You will manage Meta and Google Ads campaigns and develop SEO and AEO initiatives, work with product and engineering on technical SEO, and help drive enrollment goals for programs from the Tribeca office with a hybrid

Qualifications

• 3+ years of SEO experience in a fast-paced startup environment with at least 1 year in a strategic capacity
• Hands-on experience with Meta Ads and Google Ads
• Strong writing ability to produce clear, on-brand content
• Familiarity with GA4 and Google Search Console for tracking and reporting
• Experience with SEMrush or comparable SEO platform

Responsibilities

• Own organic search strategy and execution including keyword research, content planning, technical SEO priorities, and on-page optimization
• Create content yourself: blogs, landing pages, and program pages, coordinating with faculty, staff, and students
• Build and manage SEO and AEO reporting in SEMrush; translate data into actionable decisions
• Support paid campaigns and enrollment goals by coordinating with lifecycle and social teams
• Collaborate with product and engineering to prioritize Core Web Vitals, schema, crawl coverage, and site architecture

Skills

SEO strategy

Paid media

Content writing

Campaign optimization

Data analysis

Google Analytics 4

Meta Ads

Google Ads

Cross-functional collaboration

AI-assisted content

Tools

SEMrush

GA4

Google Search Console

Job description

Campus Sportswear in New York is seeking a hands-on SEO and Paid Media Specialist to own organic search strategy and paid campaigns. You’ll write content, pull reports, build campaigns, and coordinate across teams, using AI tools to maintain quality in a fast-paced environment.

You will manage Meta and Google Ads campaigns and develop SEO and AEO initiatives, work with product and engineering on technical SEO, and help drive enrollment goals for programs from the Tribeca office with a hybrid