Growth-Focused Digital Marketing Manager, Neuromodulation

Abbott; Austin (TX); On-site; USD 78,000 - 156,000; Full time

Benefits offered by this job

Health coverage

Retirement plan

Tuition reimbursement

FreeU education benefit

Diversity & inclusion recognition

Job summary

Abbott is seeking an Associate Digital Marketing Manager to drive the global digital marketing strategy for its Neuromodulation division from the Austin site. You will shape campaigns across patient and healthcare professional audiences and lead initiatives to acquire, engage, and retain customers.

You will optimize the marketing funnel, run multivariate testing, and collaborate with cross-functional teams and agencies to deliver measurable growth while complying with regulations and maintaining

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 3+ years of experience in growth or digital marketing with a solid portfolio of successful campaigns.
• Proficiency in marketing automation, CRM, and analytics platforms such as Salesforce, Marketing Cloud, and Google Analytics.
• Experience creating compelling content across various channels to motivate action and using multivariate experiments to optimize conversion.
• Strong analytical skills and data-driven thinking with proficiency in marketing metrics and analytics tools.
• Self-starter with growth mindset, willing to experiment with new ideas and take calculated risks.
• Familiar with regulatory compliance requirements and regulations.

Responsibilities

• Lead digital marketing initiatives across patient and healthcare professional audiences, including direct-to-consumer campaigns, paid media, social media, and customer engagement programs to drive business growth.
• Optimize the end-to-end customer experience by identifying opportunities across the marketing funnel, enhancing website performance, supporting AEO/GEO strategies, and leveraging marketing automation to improve acquisition, conversion, and retention.
• Develop, execute, and continuously improve digital campaigns and emerging capabilities through testing, audience segmentation, personalization, and data-driven decision making.
• Partner with cross-functional teams and agency partners to create compelling content, launch integrated campaigns, manage timelines and budgets, and ensure flawless execution.
• Measure and communicate performance through reporting, analytics, and customer insights, translating findings into actionable recommendations and growth opportunities.
• Share best practices, campaign learnings, and scalable solutions across teams and markets to support broader business objectives and continuous improvement.

Skills

Marketing automation

CRM

Analytics platforms

Salesforce

Marketing Cloud

Google Analytics

Content creation

Data-driven

Growth mindset

Regulatory compliance

Education

Bachelor's degree in marketing, business, or related field

Tools

Salesforce

Marketing Cloud

Google Analytics

Job description

Abbott is seeking an Associate Digital Marketing Manager to drive the global digital marketing strategy for its Neuromodulation division from the Austin site. You will shape campaigns across patient and healthcare professional audiences and lead initiatives to acquire, engage, and retain customers.

You will optimize the marketing funnel, run multivariate testing, and collaborate with cross-functional teams and agencies to deliver measurable growth while complying with regulations and maintaining