Growth-Focused Digital Marketing Manager

Atlanta Humane Society And Society; Atlanta (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

The Digital Marketing Manager at Atlanta Humane Society owns all digital channels and performance marketing efforts for Atlanta Humane Society, Operation Humane, and Remedy, driving traffic, audience growth, and conversions. The role requires hands-on experience with paid ads, analytics, and cross-team collaboration.

You will manage ad budgets, craft compelling copy, and optimize campaigns across Meta, Google, and partner platforms while ensuring Google Ad Grant compliance.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or related field.
• 2–5 years of experience in paid digital advertising.
• Experience with Meta, StackAdapt, Sprout Social, Salesforce.
• Strong copywriting and messaging skills.
• Ability to manage multiple campaigns and deadlines.

Responsibilities

• Develop and manage digital advertising strategies across brands.
• Plan, execute, and optimize paid campaigns.
• Draft compelling ad copy tailored to audiences.
• Collaborate with creative team for assets.
• Oversee scheduling, targeting, and delivery.
• Lead Google Ad Grant management and compliance.
• Monitor website performance and conversions.

Skills

Digital advertising

Analytics & reporting

Copywriting

Project management

A/B testing

Education

Bachelor's degree in Marketing/Communications/Advertising

Tools

Meta Business Suite

StackAdapt

Sprout Social

ClickUp

Salesforce

Job description

The Digital Marketing Manager at Atlanta Humane Society owns all digital channels and performance marketing efforts for Atlanta Humane Society, Operation Humane, and Remedy, driving traffic, audience growth, and conversions. The role requires hands-on experience with paid ads, analytics, and cross-team collaboration.

You will manage ad budgets, craft compelling copy, and optimize campaigns across Meta, Google, and partner platforms while ensuring Google Ad Grant compliance.