Social Media Manager

Pnc Financial Services Group; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

Surya, a leading home décor brand, seeks a Social Media Manager to build an integrated strategy across Instagram, Facebook and Pinterest, develop a monthly content calendar, and drive growth through engaging visuals and storytelling.

You will manage influencer programs, oversee UGC, monitor trends, and report on performance with KPIs; 3–5 years in social media, a BA in Marketing or related field, and proficiency with InDesign/Photoshop/Illustrator and Microsoft Office.

Qualifications

• BA degree in Marketing, Communications, Journalism or a relevant field.
• 3–5 years of experience managing social media for leading brands/organizations.
• 5+ years of experience managing influencers and UGC.
• Passionate about social media, home decor, interior design, and fashion.
• Keen visual eye with strong attention to detail and meticulous proofreading skills.
• Proven ability to significantly drive engagement through effective content management.
• Understanding of paid social media strategy.
• Fantastic communicator and cross‑functional partner.
• Expert prioritization skills and ability to manage up.
• Experience using graphic design software such as InDesign, Photoshop or Illustrator to edit, resize and crop images.
• Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, and Outlook.

Responsibilities

• The Social Media Manager will build an integrated social media strategy and content plan focused on growth across all channels, with an emphasis on Instagram, Facebook and Pinterest.
• Develop and maintain a monthly content calendar that is engaging to the trade and end consumers, and aligned with overall marketing strategy and priorities.
• Optimize content based on algorithms and insights, leveraging SEO, hashtags, acronyms, emojis, etc. to drive further visibility and engagement.
• Manage influencer programs, assessing potential partnerships and feeding the UGC pipeline for our own use.
• Serve as a community manager on all social media platforms, building connections with followers and influencers and responding promptly to DMs and comments with accurate information.
• Be the expert on social platform updates and trends in social media as they relate to interior design, home, and retail.
• Report regularly on social media performance, while also conducting competitive reporting and analysis.
• Set social media KPIs and own reporting on an ongoing basis.

Skills

Social media strategy

Content planning

Influencer management

UGC management

Community management

Paid social awareness

Reporting & analytics

Cross-functional collaboration

Prioritization & delegation

Graphic design basics

Office software

Education

BA degree in Marketing, Communications, Journalism or a relevant field

Tools

InDesign

Photoshop

Illustrator

Microsoft Office (Word, Excel, PowerPoint, Outlook)

Job description

Surya is an energetic home décor brand that has gained attention for its innovative designs and breadth of high‑quality home accessory solutions. Products ranging from area rugs and pillows to poufs and wall art are sold through a broad spectrum of global retailers, distributors, and interior designers. Surya fosters an energetic work environment of creativity and collaboration, with each employee taking personal ownership in the company, and we are known for best‑in‑class products and solutions‑driven customer experience.

Responsibilities

• The Social Media Manager will build an integrated social media strategy and content plan focused on growth across all channels, with an emphasis on Instagram, Facebook and Pinterest.
• Develop and maintain a monthly content calendar that is engaging to the trade and end consumers, and aligned with overall marketing strategy and priorities.
• Optimize content based on algorithms and insights, leveraging SEO, hashtags, acronyms, emojis, etc. to drive further visibility and engagement.
• Manage influencer programs, assessing potential partnerships and feeding the UGC pipeline for our own use.
• Serve as a community manager on all social media platforms, building connections with followers and influencers and responding promptly to DMs and comments with accurate information.
• Be the expert on social platform updates and trends in social media as they relate to interior design, home, and retail.
• Report regularly on social media performance, while also conducting competitive reporting and analysis.
• Set social media KPIs and own reporting on an ongoing basis.

Qualifications

• BA degree in Marketing, Communications, Journalism or a relevant field.
• 3–5 years of experience managing social media for leading brands/organizations.
• 5+ years of experience managing influencers and UGC.
• Passionate about social media, home decor, interior design, and fashion.
• Keen visual eye with strong attention to detail and meticulous proofreading skills.
• Proven ability to significantly drive engagement through effective content management.
• Understanding of paid social media strategy.
• Fantastic communicator and cross‑functional partner.
• Expert prioritization skills and ability to manage up.
• Experience using graphic design software such as InDesign, Photoshop or Illustrator to edit, resize and crop images.
• Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, and Outlook.

Equal Employment Opportunity

Surya provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.