Growth-Driven SEO & PPC Manager

Socket.dev; Lynchburg (VA); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Health, dental, vision, and life保险 (保险

401(k) with employer matching

PTO and 8 paid holidays per year

Education Program (up to $7K/year)

Job summary

Socket.dev is seeking an experienced SEO & PPC Manager to drive our digital growth across search engines, AI-powered platforms, and paid channels. You will own the strategy, execution, and optimization of SEO, paid search, local search, and answer engine optimization across markets.

This role rewards analytics and ownership, requiring you to leverage data and emerging technologies to improve lead generation, brand visibility, and marketing ROI.

Qualifications

• Minimum of 5 years of experience managing SEO and paid search campaigns.
• Strong knowledge of AEO and GEO in addition to traditional SEO strategies.
• Proven success improving organic rankings, lead generation, and paid advertising performance.
• Strong analytical skills with the ability to interpret marketing data and communicate actionable insights.
• Experience managing Google Ads, Microsoft Advertising, Google Business Profiles, and Local Services Ads.
• Experience with Google Analytics 4, Google Tag Manager, and conversion tracking.
• Strong understanding of keyword research, technical SEO, and local SEO best practices.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Self-motivated with strong organizational and problem-solving skills.
• Commitment to continuous learning and adapting to emerging digital marketing trends.

Responsibilities

• Manage and optimize Google Ads campaigns across Search, Local Services Ads (LSA), and Performance Max (PMax).
• Manage Microsoft Advertising campaigns.
• Monitor budgets, bidding strategies, keyword expansion, negative keywords, and ad copy testing.
• Configure and maintain conversion tracking using GA4 and GTM.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage Local Services Ads, including lead review, dispute management, and profile optimization.
• Optimize website content and structure to improve organic search rankings across service areas.
• Build and maintain market pages and service pages to support SEO growth.
• Implement and maintain structured schema markup (FAQ, LocalBusiness, Review, How-To).
• Develop and manage backlink acquisition strategies.
• Manage Google Business Profiles for all locations (posts, reviews, photos, Q&A).
• Develop and execute review generation strategies to strengthen local rankings.
• Monitor local map rankings using Local Falcon or similar tools.
• Conduct technical SEO audits, resolve crawl issues, and improve Core Web Vitals.
• Perform keyword research, competitor analysis, and content gap analysis using SEMrush.
• Monitor competitor rankings and AI-generated visibility.
• Stay current on search engine algorithm updates and adjust strategies accordingly.
• Optimize content for AI-powered search platforms (Google AI Overviews, ChatGPT, Perplexity).
• Structure content to improve AEO and GEO.
• Track AI-generated citations, brand mentions, and referral traffic.
• Build dashboards and reporting systems for leadership insights.
• Analyze website, campaign, and conversion data to support data-driven decisions.
• Recommend CRO improvements for paid and organic landing pages.
• Collaborate with Marketing, Sales, and Leadership to support growth objectives.
• Work with teams to support company goals.
• Perform additional duties as assigned.

Skills

SEO

Paid search

AEO

GEO

Google Ads

Microsoft Ads

GA4

GTM

Local SEO

Content optimization

Backlinks

Schema markup

GMB optimization

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

SEMrush

Local Falcon

HubSpot

Domo

Google Tag Manager

GA4

Landing page platforms

Job description

Socket.dev is seeking an experienced SEO & PPC Manager to drive our digital growth across search engines, AI-powered platforms, and paid channels. You will own the strategy, execution, and optimization of SEO, paid search, local search, and answer engine optimization across markets.

This role rewards analytics and ownership, requiring you to leverage data and emerging technologies to improve lead generation, brand visibility, and marketing ROI.