Growth-Driven SEM & SEO Specialist

Levin Furniture & Mattress; Pittsburgh (Allegheny County); On-site; USD 60,000 - 90,000; Full time

Job summary

Levin Furniture & Mattress is seeking an SEM/SEO Specialist to drive paid and organic search performance. You will own content, link-building, and keyword strategy for SEO and build, execute, and optimize PPC campaigns for paid search across Google, Yahoo, and Bing to increase qualified site traffic.

You will leverage AI-powered tools for keyword research, ad copy, bid optimization, and performance analysis, and coordinate with the Digital Media Buyer to align with broader marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2–3 years of SEM campaign experience across Google, Yahoo, and Bing.
• Google Ads certifications or similar are a plus.
• Experience with keyword research tools (BrightEdge, Conductor, SEMrush, MOZ, Ahrefs).
• Experience with DSPs (The Trade Desk, DV360) and social media ads is a plus.

Responsibilities

• Lead planning, development, and optimization of paid search campaigns across Google, Yahoo, and Bing.
• Perform keyword research, write ad copy, set bid strategies and budgets across stores to maximize ROAS.
• Monitor and report PPC performance with analytics tools and KPIs.
• Collaborate with the Digital Media Buyer to optimize campaigns across DSPs, social, and email.

Skills

Analytical mindset

Performance marketing

Data-driven decisions

Campaign optimization

Cross-channel coordination

Education

Bachelor's degree in Marketing or related field

Google Ads certifications

Tools

BrightEdge

Conductor

SEMrush

MOZ

Ahrefs

The Trade Desk

DV360

Google Analytics

GA4

Job description

Levin Furniture & Mattress is seeking an SEM/SEO Specialist to drive paid and organic search performance. You will own content, link-building, and keyword strategy for SEO and build, execute, and optimize PPC campaigns for paid search across Google, Yahoo, and Bing to increase qualified site traffic.

You will leverage AI-powered tools for keyword research, ad copy, bid optimization, and performance analysis, and coordinate with the Digital Media Buyer to align with broader marketing initiatives.