Growth-Driven Marketing Operations Architect

VERIDIAN HOMES; Monona (WI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Excellent benefits

Job summary

Veridian Homes is seeking a Marketing Operations Strategist to lead the technology, systems, automation, and reporting that power our marketing efforts. In this role, you’ll manage the systems, tools, and processes that support campaigns and customer experience.

You’ll drive HubSpot CRM administration, lead nurturing, and lifecycle automation, while collaborating with Sales to enhance lead routing and CRM processes.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
• Five or more years of experience in marketing operations, CRM administration, digital marketing, or related role.
• Experience with HubSpot CRM and marketing automation platforms preferred; knowledge of website management, SEO, Google Analytics, and marketing analytics.

Responsibilities

• Administer HubSpot CRM and develop automated customer journeys, lead nurture campaigns, workflows, and lifecycle automation.
• Partner with Sales to improve lead routing, CRM processes, and the overall customer experience.
• Manage Veridian Homes' website operations, including SEO opportunities, UX, and conversion optimization.
• Develop and analyze marketing dashboards, KPI reporting, website analytics, and campaign results.
• Build and manage email campaigns, segmentation, automation workflows, A/B testing, and campaign reporting.
• Evaluate and implement emerging marketing technologies and AI-powered tools to improve efficiency.
• Coordinate marketing initiatives across website projects, product launches, events, and vendor relationships.
• Research industry trends and opportunities to automate repetitive tasks and improve marketing processes.

Skills

Analytical

Organized

Collaborative

Project management

Communication skills

Education

Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field

Tools

HubSpot CRM

Marketing automation platforms

Website management

SEO

Google Analytics

Marketing analytics

Job description

Veridian Homes is seeking a Marketing Operations Strategist to lead the technology, systems, automation, and reporting that power our marketing efforts. In this role, you’ll manage the systems, tools, and processes that support campaigns and customer experience.

You’ll drive HubSpot CRM administration, lead nurturing, and lifecycle automation, while collaborating with Sales to enhance lead routing and CRM processes.