Growth Architect | Data-Driven Marketing Leader

CBH Homes; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

CBH Homes is seeking a business-minded marketing leader to turn ideas into measurable growth. This role goes beyond traditional marketing, leading a smarter engine that connects data to decisions and helps more people become homeowners.

You will partner with the Director of Marketing to evaluate campaigns, drive ROI, build dashboards, and align lifecycle, content, paid media, product marketing, sales and agencies to grow the business.

Qualifications

• Experience leading data-driven marketing growth.
• Ability to build and interpret dashboards.
• Strong cross-functional collaboration.

Responsibilities

• Evaluate performance across campaigns to identify growth opportunities.
• Lead marketing attribution and reporting across channels.
• Collaborate across lifecycle marketing, content, paid media, product, sales, and agencies.
• Improve website and landing pages for conversion.
• Lead A/B testing and experiments to boost ROI.
• Present executive-ready growth insights and recommendations.

Skills

Growth analytics

Data-driven

Leadership

Cross-functional

Job description

CBH Homes is seeking a business-minded marketing leader to turn ideas into measurable growth. This role goes beyond traditional marketing, leading a smarter engine that connects data to decisions and helps more people become homeowners.

You will partner with the Director of Marketing to evaluate campaigns, drive ROI, build dashboards, and align lifecycle, content, paid media, product marketing, sales and agencies to grow the business.