Growth-Driven Marketing Director, D2C & In-Home Sales

Next Door & Window; Burr Ridge (IL); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Base salary

Substantial bonus

Paid vacation

Medical and dental insurance

401(k) with profit sharing

Job summary

Next Door & Window in Burr Ridge, IL is seeking a Marketing Director to own marketing strategy, advertising, promotions, and staff to drive daily in-home appointments for our 30+ person sales team. This leadership role oversees a $6M+ annual marketing budget and sits on our Leadership Team, contributing directly to company strategy.

Reporting to the President, the position is in-office at our Burr Ridge headquarters and requires a track record of B2C growth, cross-channel expertise, and hands-on

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 3+ years of multi-channel B2C marketing with lead generation for in-home sales.
• Experience with lead generation software and managing a call center.
• 3+ years overseeing TV and radio campaigns.
• Proven success in writing direct-response ads and achieving growth targets.
• Experience managing staff and/or vendors.
• 3+ years managing SEO, paid search, email, and social campaigns (Google cert a plus).
• Experience using analytics to refine strategy and messaging.

Responsibilities

• Develop and lead an integrated brand and messaging strategy across channels.
• Build and execute marketing plans for traditional and digital channels.
• Drive digital lead generation and nurture through paid search, social, display, and web content.
• Own KPIs: appointment generation, brand awareness, lead acquisition, CPL, conversion, engagement.
• Refine understanding of core demographic audience.

Skills

Lead generation

Marketing strategy

Team leadership

Data-driven decisions

Brand building

Budget management

Content strategy

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Lead generation software

Job description

Next Door & Window in Burr Ridge, IL is seeking a Marketing Director to own marketing strategy, advertising, promotions, and staff to drive daily in-home appointments for our 30+ person sales team. This leadership role oversees a $6M+ annual marketing budget and sits on our Leadership Team, contributing directly to company strategy.

Reporting to the President, the position is in-office at our Burr Ridge headquarters and requires a track record of B2C growth, cross-channel expertise, and hands-on