Growth-Driven Marketing Associate

CRAFTSMAN+; Detroit (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

CRAFTSMAN+ is seeking an Associate Marketing Manager to shape strategy and execute campaigns that drive awareness, engagement, and pipeline for SaaS and creative services. You’ll own programs from planning to performance reporting in a lean, fast-paced team.

You’ll craft assets, manage email programs, and coordinate across sales, product, and partner teams. The role rewards initiative, ownership, and strategic thinking in a growing marketing function.

Qualifications

• Experience planning and executing integrated marketing campaigns.
• Ability to create compelling content and assets for multiple channels.
• Strong writing and editing skills with attention to detail.
• Proficiency with email marketing and CRM platforms.
• Comfortable working in a fast-paced, growth-focused team.

Responsibilities

• Plan, execute, and own integrated marketing campaigns aligned with growth goals.
• Develop assets to support sales: case studies, one-pagers, and collateral.
• Write social media copy and campaign content across platforms.
• Produce short-form video content for social channels when needed.
• Write blog posts and long-form content to drive organic traffic.
• Build and manage email campaigns and nurture sequences.
• Maintain and update the company website and on-brand messaging.
• Collaborate with creative and sales teams to drive campaigns and pipeline.
• Track campaign performance and provide insights for optimization.

Skills

Campaign planning

Content creation

Email marketing

Social media management

Analytics

Copywriting

Project management

Tools

CRM software HighLevel

Analytics tools

Canva

Social scheduling tools

Job description

CRAFTSMAN+ is seeking an Associate Marketing Manager to shape strategy and execute campaigns that drive awareness, engagement, and pipeline for SaaS and creative services. You’ll own programs from planning to performance reporting in a lean, fast-paced team.

You’ll craft assets, manage email programs, and coordinate across sales, product, and partner teams. The role rewards initiative, ownership, and strategic thinking in a growing marketing function.